Blink Launches Untapped, Returning Booking Control and Excess Spot Inventory to Fitness Studios

Blink, a 20-year veteran of the fitness and wellbeing industry has launched Untapped, a new platform that gives independent fitness and wellness studios a direct, studio-owned channel for selling last-minute class spots on top of the booking software they already use. The software lets studios publish discounted open seats on their own branded booking page, under rules they set and at prices they control, while keeping the member relationship and 100% of class transaction revenue.

Independent studios have long filled empty last-minute seats through third-party aggregators such as ClassPass, USC, and GymPass. Those networks provide discovery, but they also own the member relationship, set the listing terms, and take a share of every booking. Untapped gives operators a direct alternative they control, designed to run alongside the networks studios already use rather than replace them.

Untapped reflects two decades of Blink’s work with independent fitness and wellness operators, including brands such as Rostudios, Yoga Joint, Title Boxing Club, Power Life, and Urban Waxx. That experience shaped a platform built around how studios actually manage open inventory and customer relationships, rather than generic marketplace logic.

“For the last 6 years, the studios we work with have asked the same question: why does filling an empty seat mean handing over the customer and a slice of the revenue?” said Joseph Wheeler, Principal at Blink. “ClassPass is great at putting new faces in the room, but the open seat belongs to the studio, so should the member and the full dollar. Untapped is how operators finally sell those seats on their own terms.”

With Untapped, studios configure their own listing rules: which classes show discounted inventory, how many seats open for booking, caps and cooldowns per member, and same-day visibility windows. Capacity-based pricing tiers map open-seat levels to discounts the studio defines, so prices fall as more spots open while guardrails protect full-price demand.

Untapped integrates directly with the three leading member management platforms – Mariana Tek, ClubReady and Mindbody. Classes, capacity, and bookings stay in sync with no separate payments mechanism or delayed payouts. It also includes Untapped AI, an LLM backed listing advisor that reads each studio’s own fill patterns and recommends which spots to open and at what price, ready to apply in one click.