Nike Global Trainer Joe Holder and the Seaport today unveiled “WE MOVE NYC”, a recurring outdoor movement and culture program running June through August on Pier 17’s Heineken Riverdeck.
“WE MOVE NYC” marks the largest physical home to date for Exercise Snacks, Holder’s movement platform, and community. ESAC has previously held events with Nike, Hyperice, Vita Coco, Sky Ting Yoga, and more. This now scales that model to a waterfront venue at one of New York’s busiest cultural districts, which draws roughly 11 million visitors a year.
“Consistency breeds community and truly tangible health benefits,” said Joe Holder, founder of Exercise Snacks and a Nike Global Trainer. “I want this to be an open space available for everyone to come and engage in their well-being for free and discounted experiences. I’m excited to bring together a wide array of individuals and supporting partners to make this a reality. The Seaport gives us a summer-long home that’s not only easily accessible from all boroughs but beautiful too.”
The series brings a premium yet inviting feel to community fitness, pairing best-in-class instructors with DJs, refreshments, and waterfront views of the Brooklyn Bridge. The series is structured around mobility, endurance, and strength, three workout themes that anchor Joe Holder’s Exercise Snacks philosophy, which is then paired with lower-intensity and higher-intensity sessions throughout the month.
The class formats:
- Wind Down Thursdays — Lower-impact yoga, Pilates, and mobility timed with sunset over the East River, coupled with mellow DJ sets and refreshments.
- Turn Up Saturdays — Higher-intensity workouts and strength training with DJs, co-hosts, and presenting sponsors.
- Weekly Wildcards — Bespoke pop-up programming midweek, from talks to specialty workouts, curated with best-in-class collaborators and brand partners.
Programming is designed to be low-friction, easily accessible, rather than paywalled, and culturally relevant by connecting to the various sporting moments that will happen throughout the summer. Brand partners are woven into the experience through natural integrations — an approach ESAC has refined across past collaborations with Nike Running, Othership, Hyperice, and more.
“WE MOVE NYC” schedule, lineup, and RSVP details will be posted at https://theseaport.nyc/events/seaport-fit/.
Exercise Snacks is a movement philosophy, online platform, and community founded by Nike Global Trainer Joe Holder to inspire the holistic integration of movement into daily life. Exercise Snacks Athletics Club (ESAC) is its community arm, producing IRL events that serve as an on-ramp to new forms of fitness.
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