REVL Training Expands Global Footprint with Opening of First Taiwan Studio

REVL Training, Australia’s boutique functional fitness franchise, has opened its first studio in Da’an, Taiwan, bringing its performance-led training model and distinct studio experience to the market for the first time.

Taiwan marks REVL’s entry into its eighth international market, with more than 50 studios now operating globally. The opening follows recent expansion into Vietnam and Malaysia, strengthening REVL’s presence across the Asia-Pacific region.

Located in the centre of Taipei, the new studio enters a market with growing demand for structured, performance-led training that goes beyond traditional group fitness — combining expert coaching, measurable progression and community within a boutique environment.

The expansion reflects REVL’s broader strategy to enter markets where there is a clear gap for its training model, partnering with forward-thinking operators who see the opportunity to raise the category standard.

“Taiwan has always been a highly strategic market for us. Globally, we’re seeing a shift towards structured, coaching-led training experiences where progression and community hold the same weight. Taiwan has an incredibly engaged fitness culture, and we’re excited to introduce the REVL methodology to a market that’s ready for it.” said Ben Woolford, Co-Founder, REVL Training.

Already a successful REVL franchise partner in Singapore, Hasan Muhammad has identified Taiwan as a natural next step in his growth journey with the brand.

“Before we became REVL operators, we trained the product. We experienced firsthand the strength of the training model and the community around it, which gave us the conviction to bring REVL to Singapore and now Taiwan. Functional training is gaining real momentum here, but we saw a clear gap for a more structured, progression-led experience,” said Hasan Muhammad, Director, REVL Training Taiwan.

“REVL brings together world-class coaching, purposeful programming and a community built around committing to more. Our founding members told us during early access week that this is the training Taiwan has been missing.”

The opening fuels REVL’s broader strategy of sustainable international growth through multi-site operators. Since launching in Australia in 2020, REVL has evolved into one of the country’s fastest-growing fitness franchises, operating 50+ studios across Australia, Singapore, Malaysia, Vietnam, South Korea, and now Taiwan – with further expansion planned as the business builds towards 100+ studios globally by 2028.