Bimble & Bolt, the women’s running apparel brand built for runners by runners, has launched “Find Your Fit” – a new initiative designed to help women find running kit that actually fits, regardless of their height, shape or size.
Founded on the belief that no runner should have to settle for kit that’s “close enough,” Find Your Fit brings together an expanded range of leg lengths, a new online sizing quiz, WhatsApp support, and clearer product guidance – all designed to remove the guesswork that so often accompanies buying activewear online.
At the heart of the initiative is an expanded leg length range, including a new 6/8-length option, and the brand’s popular “8/8 Plus” sizing, designed specifically for taller runners. Bimble & Bolt has also worked to simplify the confusing industry-standard terminology around leg lengths – such as 7/8 versus 8/8 – making it easier for customers to understand exactly what they’re buying before it arrives.
To support this, the brand has launched an interactive online fit quiz, taking customers through a short series of questions on height, size and preferred fit to deliver a personalised product recommendation. For those who’d like a more individualised service, Bimble & Bolt is also offering dedicated WhatsApp support, giving customers direct access to fit advice.
“So many women assume that if leggings or shorts don’t fit right, it must be their body that’s wrong, when really, it’s just the wrong length, size or cut for them,” said Hannah Walker-Howard, Founder of Bimble & Bolt, herself also a competitive club runner. “We hear it all the time – shorts riding up, leggings pooling at the ankle because they’re made for one height. Find Your Fit is about giving runners the tools, knowledge and confidence to find the best kit for them. And this is only the start – our mission is to transform the experience of female runners everywhere, and become the go-to place for the best advice and kit.”
The initiative also reflects a broader shift for the brand, which is doubling down on genuine customer insight – actively gathering feedback and fit data from its community to continue refining its size and length ranges going forward.
Bimble & Bolt also offers free 60-day returns and exchanges as standard, giving customers the confidence to find their correct fit without added cost or hassle.
Find Your Fit is available now at www.bimbleandbolt.com, alongside the brand’s full range of leggings, shorts and socks.
Bimble & Bolt is a women’s running apparel brand based in Sheffield, UK. Founded by Hannah Walker-Howard, an avid runner, the brand is driven by a passion for creating high-quality, performance-driven apparel that meets the needs of both professional athletes and everyday fitness enthusiasts.
Bimble & Bolt prides itself on genuinely understanding female runners – from body shape to leg length – and designing kit that fits properly, not just approximately. The brand’s product lineup includes leggings, shorts and socks, with new colourways including Roseberry, Racing Green, Mulberry and Midnight.
Bimble & Bolt is also home to the popular Runners Advent Calendar, with new Men’s and Cycling advent calendars launching for 2026.
Bimble & Bolt aims to inspire and empower runners to achieve their fitness goals with confidence and style, one properly-fitting pair of leggings at a time.
kate@competepr.com
