Cizzle Brands Corporation Announces Spoken Nutrition Partnership with ETS Performance

Cizzle Brands Corporation (Cboe Canada: CZZL; OTCQB: CZZLF; Frankfurt: 8YF), the vertically integrated sports nutrition company that is elevating the game in health and wellness, is pleased to announce that it has partnered with ETS Performance, one of the largest and fastest-growing athlete training organizations in the United States, to bring Spoken™ Nutrition (“Spoken”) to ETS athletes and families across the country.

Through the partnership, Spoken will be the nutritional supplement made available through all ETS locations and training programming. ETS operates more than 80 training locations nationwide and serves more than 50,000 youth, collegiate, and professional athletes, placing Spoken directly in the facilities where those athletes train and where their families make purchasing decisions. The partnership also provides Cizzle with integrated access across the ETS ecosystem, including in-facility retail, coach and trainer education, and ETS’s communications to its athletes and their families.

Leading the coach and trainer education are Andy O’Brien, Cizzle Brands’ Chief Performance Officer, and Dr. Jordan Shallow, a co-developer of the Spoken product line and strength coach to elite athletes in the NFL, NHL, and UFC, who will work directly with ETS coaches and staff on the Spoken products at the centre of the partnership, Sleep Builder, Greens, Creatine, and Whey and Beef Protein. Every product carries the NSF Certified for Sport® certification, which makes the products eligible for use by athletes in major and minor professional sports leagues and in the NCAA.

This is the largest facility partnership in the company’s history for Spoken and extends a strategy of embedding the company’s brands in the environments where athletes train and compete. Spoken Nutrition has secured purchase orders from over half of professional sports organizations in North America since its launch in January 2025. CWENCH Hydration™, the company’s flagship sports drink, is the Official Hydration Partner of USA Hockey.

Youth sports is one of the fastest-growing categories in North American sport, and ETS has built a national platform around long-term athlete development rather than short-term results. Following its acquisition of Denver-based Kula Sports Performance in 2026, ETS addresses speed, strength, agility, and recovery across its network. Nutrition has been the remaining element of athlete development that the sector has largely not addressed, in a supplement market where quality and label accuracy vary widely. With Spoken on board, ETS is now providing training, recovery and nutrition support to help shape the complete athlete. Spoken was formulated by a group of the world’s leading performance coaches, dieticians, and functional medicine doctors, including Toronto Maple Leafs’ Vice President of Sport Performance and Cizzle Brands’ Chief Performance Officer, Andy O’Brien.

“From a business standpoint, this is the most efficient distribution we can get for Spoken. Instead of competing for shelf space and hoping a parent picks the right product, we are in ETS facilities where trusted coaches can explain what the product is and why it is certified and why it is beneficial for their performance,” said John Celenza, Founder, Chairman, and Chief Executive Officer of Cizzle Brands. “It is in our DNA at Cizzle to build in the room, at the practices and in the training facilities where the decisions actually get made, and ETS facilities are exactly that at a national scale. We also take seriously that most of these athletes are young. That is precisely why Spoken is NSF Certified for Sport® on every product, and why we are pairing the partnership with education rather than just putting product on a shelf. Ryan, Heidi, and Jed have built something rare, and we are proud that they chose Spoken.”

“We have spent sixteen years building a system around speed, strength, agility, and recovery, and nutrition is the piece our families ask us about constantly,” said Ryan Englebert, Founder of ETS Performance. “We were not going to answer that question with just any supplement brand. Spoken is certified batch by batch and it was built by the same kind of coaches and practitioners who work with professional athletes every day, which is the only standard we were willing to put in front of our athletes and their parents.”

“What matters at this age is not chasing an edge, it is building habits and getting the basics right with products you can actually trust,” said Dr. Jordan Shallow, co-developer of Spoken Nutrition. “I am looking forward to working with the ETS coaching staff so that the people athletes see every week can have an informed conversation about nutrition, not a sales pitch.”