FitnessKPI, the intelligence platform for fitness operators, has closed a new €1.3 million funding round, approximately US$1.45 million. The round was led by Encomenda Capital and Angels Capital, Juan Roig’s investment company, with participation from all of the company’s existing investors, who have chosen to increase their stakes and support FitnessKPI’s next phase of growth.
The funding will focus on two key priorities: accelerating commercial expansion in the United States and advancing the development of new AI capabilities. The investment will strengthen the resources dedicated both to growing FitnessKPI’s presence in the U.S. market and to further developing its platform.
“The fact that all of our existing investors have chosen to invest again is a strong vote of confidence in the company and in what lies ahead. This round gives us the resources to accelerate our growth and continue developing AI capabilities that help fitness chains better understand their business and take action to improve performance,” said Pablo Viñaspre, CEO of FitnessKPI.
The United States is one of FitnessKPI’s key strategic markets. The investment will support the company’s commercial expansion among fitness chains, with a proposition focused on connecting business data and helping teams take action on priorities such as sales conversion, member retention, and revenue growth.
On the technology side, FitnessKPI enters this next phase with a strong foundation that combines more than 50 integrations, each operator’s historical data, fitness-specific business logic, and benchmarking data from more than 1,500 fitness locations across more than 26 countries. This context enables the platform to interpret business performance more effectively and provides the foundation for the company’s continued development of advanced AI capabilities.
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About FitnessKPI
FitnessKPI is the intelligence platform for fitness operators. It turns fragmented data across a fitness chain into a unified, reliable view of the business. ANNA, its integrated AI, uses that context to understand what is happening, anticipate risks, identify priorities, and activate actions under the supervision of each operator’s teams.
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