Amazon Adapts Healthcare Strategy


Amazon remains bullish on healthcare.

The News: The tech company is consolidating Amazon Clinic and One Medical, offering pay-per-visit options alongside membership-based primary care.

Ideal for those who don’t live near a One Medical or need an appointment fast, customers can now book one-off telehealth visits for common conditions.

True to Amazon’s brand, both services emphasize cost and immediacy as selling points — with $49 appointments or $9/month ongoing access for Prime members.

Why it matters: With one-third of Americans lacking a primary care doctor due to physician shortages, demand for walk-in clinics is growing — especially in rural areas, where the odds of dying between the age of 25–54 are 43% higher.

But after ambitious attempts to crack healthcare, major retailers are retreating.

  • Last month, Dollar General ended its mobile clinic pilot with DocGo.
  • Posting $6B in Q2 losses, Walgreens plans to close 160 VillageMD Clinics.
  • After losing $230M last year, Walmart Health shuttered clinics and sold assets to healthtech startup Fabric.

Still in the race, Costco x Sesame offer primary care, therapy, and even weight loss drugs.

Looking ahead: Scaling affordable services, Amazon will have to balance cost and quality control. Unlike consumer goods, human-centered healthcare is difficult to mass produce.

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