ASICS Teams with STEPN, Drops NFT Sneakers

Move-and-earn web3 running app STEPN is joining forces with ASICS to release co-branded NFT sneakers.

What’s happening: The co-branded NFT “Mystery Box” collection features digital STEPN sneakers with four styles of ASICS design, released exclusively on Binance.

Need to know: Incentivizing movement, pay-for-fitness startups nudge users to make healthier choices and build a consistent workout habit.

Running wild, STEPN’s crypto-for-movement model is gaining traction. After landing a $5M seed investment in January, it crossed over 1M downloads last month and reported $26M in first-quarter profits.

Why it matters: As Nike, adidas, and others move into crypto, ASICS gains a foothold with STEPN, helping it tap an engaged user base of web3 fitness enthusiasts.

For STEPN, the collab signals its growing presence in the footwear world while hinting at the potential for more brand partnerships to come.

The big picture: This deal marks the latest fitness x web3 crossover:

  • Vancouver Running Co. teamed with oddfutur3 to launch Run As You Are, an NFT project supporting community and diversity in running.
  • Outside’s “anti-metaverse” NFT marketplace, The Outerverse, aims to promote outdoor adventure.
  • Apex Optimizers’ NFT collection focuses on health and performance optimization through brand perks and in-person experiences.

Takeaway: Despite a flood of new tech, our health is in serious decline. Another approach, gamifying physical activity could unlock exercise for more than the already fit.

Breaking down the business of fitness and wellness

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