Bold Adds $17M to Scale Digital Fitness for Seniors


Healthy aging company Bold added $17M in new funding.

The Series A round was led by Rethink Impact, with participation from Samsung Next, Andreessen Horowitz, Khosla Ventures, Primetime Partners, and others.

Movement is medicine. Bold’s digital platform delivers science-backed exercise routines for older adults with the goal of boosting longevity while reducing healthcare costs.

  • Bold’s programming was shown to reduce falls 46% and increase weekly physical activity 182%.
  • Its service is available at no cost to 10M+ older adults through partnerships with Medicare plans and providers.

By increasing access to personalized routines dedicated to fall prevention, pain reduction, and overall well-being, the company has gained traction among government and private insurers.

Aging well. The US population is growing grayer by the day, with adults 65+ set to outnumber those under 18 by 2034. At the same time, healthcare spending is skyrocketing as life expectancy declines.

Signaling a paradigm shift in aging well, Bold joins companies like Mighty Health, NourishedRx, and Hank in prioritizing physical activity, nutrition, and community for seniors.

Punchline. It’s no secret that exercise, food, and close relationships can do wonders for our health. But, waiting until we’re too old or sick to establish good habits is harmful to individuals and society alike. Taking action now, aligning incentives to promote prevention is the only sustainable path forward.

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