In this Q&A, you’ll hear from Adam McBride and Josh Khan, co-founders of Eden Health Clubs, clinics combining diagnostics, lifestyle coaching, and integrated virtual support. Adam and Josh discuss the problems with sickcare, and why Eden is expanding from telehealth to IRL clinics.
Tell us about Eden Health Clubs.
Josh Khan: Eden Health Club is what happens when you stop accepting the status quo in healthcare.
It’s not a clinic. It’s not a gym. It’s the future of personalized health infrastructure, on-demand diagnostics, recovery, metabolic optimization, and concierge-level coaching, all under one roof and integrated with our telehealth platform.
Adam McBride: We’re redefining what “healthcare” looks like. The Club fuses digital access to licensed providers with physical spaces optimized for outcomes.
People don’t need more prescriptions; they need systems, support, and environments that make better health the default, not difficult. That’s what Eden delivers.
What led you to pursue this opportunity?
AM: My wake-up call came when I realized I had become the patient I never thought I’d be: overweight, low energy, and burned out. I explored GLP-1s through a licensed provider, but the real transformation came from the structure around it — the training, nutrition, recovery, and coaching.
That’s when it clicked: People don’t just need access to care; they need systems that make it work. At Eden, we’re building the system around the person, not the other way around. It’s an ecosystem that supports high-agency individuals who are ready to invest in feeling better, now and in 20 years.
Josh and I kept hearing it over and over: “I know what to do, I just can’t do it alone.” That one sentence exposed the gap in the market. People don’t lack information; they lack integration. They need structure, support, and accountability, backed by licensed pros and a clear path.
We’re here to build the operating system for healthspan — accessible, personalized, and optimized for behavior change. That’s the real unlock.
How did you turn your idea into a company?
JK: We started in digital, launching a telehealth platform focused on hormone and metabolic health. Within a short amount of time, we had a viable number of paying members, all via word-of-mouth and direct response. That early traction validated two things: demand was there, and the legacy system wasn’t meeting it.
We didn’t wait around. We hired our first clinician, a licensed nutritionist who helped architect our care delivery playbook and content model. That move made everything click. We were helping members access care but also were building systems that helped them follow through and see progress
Then, we went physical, debuting the first Eden Health Club in Denver, fully integrated with diagnostics, movement labs, telehealth kiosks, recovery suites, and a coaching team. It was proof that people wanted a third place between the gym and the doctor’s office.
Self-funded, we’ve pushed hard on the brand, codified our member outcomes, and are building Eden as a vertically integrated experience, from digital intake to in-person optimization.
How big can this get?
AM: Healthspan care is a multi-billion-dollar category in the making. If you zoom out, you’ve got interest in age-appropriate care, GLP-1s, personalized medicine, biohacking, and preventative longevity all colliding. But these markets have been fragmented. Eden unifies them.
We’re building a scalable model that combines the reach of digital care with the stickiness of local, physical presence. Each Club is designed to serve a defined member base at high LTV. We’re optimizing for depth, loyalty, and outcomes while avoiding the pitfalls of mass commoditization.
JK: This scales fast if you build it right. We’re already seeing 30–40% of our digital members converting into on-site Club users, which massively boosts ARPU (average revenue per user).
But, we’re not racing to 50 cities overnight. We’re being deliberate: high-income metros, embedded care teams, guaranteed outcomes.
We own the member experience end-to-end. That means better retention, stronger referrals, and cleaner CAC payback. Add GLP-1s and metabolic care to that mix, and you’ve got an economic engine that outpaces traditional gyms, concierge care, and even some DTC health brands.
How do you reach your core customer?
JK: Our core customer is the Wellness Operator, someone who wants to live longer and perform better. Different from “wellness tourists,” these consumers want structure, real outcomes, and vetted support. They’ve tried fads, but they’re done with guesswork. Eden is where they get serious.
We acquire through three channels:
- Organic content and education: High-intent people come in through our quizzes, healthspan scores, and expert-led video content.
- Referral and community loops: Satisfied members become our best marketers, bringing friends, partners, and co-workers.
- In-club experiences: People walk into The Club for recovery, diagnostics, or coaching and walk out as full members.
Growth isn’t just about new leads; it’s about keeping the right ones. Our platform is designed to deepen over time. The longer someone stays, the more data we have, the more personalized their experience becomes, and the better their results.
Our flywheel progresses through education, engagement, outcomes, loyalty, and referral. Then it compounds month over month.
What’s next on the roadmap?
AM: Our near-term goals are all purposeful:
- Open our second club in a new metro, based on our LTV density model
- Triple our network of clinicians in key specialities: metabolic, hormones, and recovery
- Launch the Healthspan Index, a proprietary wellness tracking tool using metrics like grip strength, VO2 max, and HRV to help members progress and stay accountable
- Expand diagnostics partnerships and roll out on-site integrations
- Scale our clinician-led education content across social, podcast, and in-club events
Every milestone is tied to either LTV expansion, retention lift, or referral acceleration. If we can’t map it to an outcome, we cut it. Our goal is to operationalize transformation at scale without meaningless feature bloat.
Anything else you’d like to share with readers?
JK: Most of what’s called “healthcare” today isn’t built for people like us: high-agency, performance-minded, pressed for time. Eden flips the model. Instead of asking members to fit into a system, we build the system around them.
AM: We’re not here to replace your doctor. We’re here to make sure everything that happens between visits drives outcomes. Eden is the layer that has been missing — the infrastructure for real-life health.
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