Eight Sleep is dreaming up new products.
Magic pills. The smart mattress maker launched Sleep Elixir, a supplement formulated by analyzing 600M+ hours of member sleep data.
Created in collaboration with scientific advisor Dr. Peter Attia, the pills tackle sleep health from the “inside out.”
Sweet dreams. Having raised $150M+ to optimize shut-eye, Eight Sleep’s supplement line marks a strategic expansion beyond hardware.
By combining temperature regulation tech with ingestibles—all tracked through its app—it’s taking an integrated approach to sleep fitness.
Wind down. With most adults feeling under-rested, wellness brands are scaling sleep aids.
- Oura and Thorne linked up for sleep optimization kits.
- Cuddle Sleep recently launched, unveiling its pre-bedtime powder.
- Beam, MUD\WTR, and Moon Juice offer functional wind-down beverages.
Wake up. Another approach, former Crescent founder Jason Jin is developing Zest, a time-released caffeine pill taken at bedtime to wake up energized.
Punchline: As health and sleep tracking tech gets smarter, personalized supplements are a natural next step. Banking on bedtime, Eight Sleep is leveraging data to stand out.
