F45 is flexing into wellness.
What’s happening: The global fitness franchise partnered with telehealth provider Dr. B to launch an integrated GLP-1 program, combining prescription meds with functional workouts.
Along with regular consultations and labwork, users will receive unlimited access to F45 digital content and discounted studio membership.
Muscle up. Combating muscle loss while creating a sustainable exercise habit, F45 joins Life Time, Xponential, and Echelon in embracing pharmaceutical-assisted fitness.
Refreshed. Reinventing itself post restructure, the studio operator is evolving beyond HIIT.
- F45 doubled down on Pilates with toning-focused franchise FS8 and athletic-style concept VAURA.
- It’s retrofitting locations with recovery spaces, featuring infrared saunas, cold plunge tubs, and Hyperice compression therapy.
- Pushing partnership, it added nutrition perks from GNC, activity integration with Strava, and fitness racing prep from HYROX.
While GLP-1s drive initial engagement, F45’s expanded offerings push signals its ambition to become a purveyor of wellness, not just workouts.
Punchline: Holistic health-seekers are reshaping the fitness industry. While the gym-as-clinic model unites services under one roof, partnerships unlock à la carte options.
