Sold Out: The Fitness Equipment Shortage
With the world forced to work out at home, fitness equipment manufacturers can’t keep up with demand.
- Interest in home fitness gear is up 500%+.
- A Syracuse, New York fitness retailer saw a 625% spike in business.
- Colorado-based Rep Fitness did more sales in one day than it normally does in a month.
In an attempt to keep up, US-based equipment manufacturer Rogue Fitness temporarily shifted its kettlebell production to Cumberland Foundry, a 40-person company in Rhode Island. Although Rogue prides itself on being American-made, its kettlebells are made overseas.
“We know we are behind and we are working around the clock to clear the backlog.” – Rogue Fitness via Instagram
The big picture: The gym and exercise equipment manufacturing industry generated $2B in revenue in 2019. Of that, 65% of our exercise equipment comes from foundries in China. As COVID-19 took hold, the supply chain was disrupted, creating shortages.
Takeaway: Beyond fitness equipment, the current pandemic is forcing the US to reconsider its manufacturing capabilities and reassess its reliance on a global supply chain — likely to result in an emphasis on American-made goods post-COVID.
Intended for entrepreneurs, investors, and executives, Fitt Insider provides decision-makers with insights and analysis on an ever-evolving industry.
