What’s happening: The German fitness operator acquired four brands from Frankfurt-area operator MyLifeStyleClub: Body Culture, Fitnessfabrik, Amanusa, and Intenso.
Adding 30K members across 15 locations, LifeFit will rebrand the new clubs into mid-market gym Fitness First RED, with upscale spots adopting that banner’s BLACK status.
Fast-paced. Diversifying across boutique, big-box, and high-end segments, LifeFit owns Fitness First Germany and ELBGYM while franchising Barry’s, The Gym Society, Club Pilates, and YogaSix.
Sold to PE firm Waterland in September, LifeFit’s “buy-and-build” strategy has grown its portfolio 30% this year.
Bought MA Holding GmbH, adding 19 clubs and 40K members to Fitness First
Announced four new Club Pilates sites in Germany, building on two launched in ’23
Launched YogaSix’s first studio outside of America
Took over Buena Vista Fitnessclub’s five fitness studios, adding 10K members
Takeaway: Reaching 165 sites through the deal and eyeing 250+ clubs by 2028, LifeFit is staking its territory in Germany, across all modalities and price points.
We break down how fitness, wellness, and healthcare are converging — and what it means for business, culture, and capital.
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