GROWL is coming out swinging.
What’s happening: The French-American fitness-tech startup emerged from stealth with a $4.75M seed round led by Skip Capital.
Prepping for pre-sales in April ’25, it also launched a crowdfunding round to advance plans to “transform the traditional punching bag.”
Packing punches. Counting Sam Bowen—former VP of hardware engineering at Amazon, Peloton, and Tonal—as an advisor, GROWL went big.
Its ceiling-high tech projects a human-sized coach on screen, while 3D and infrared sensors detect users’ impact, speed, and accuracy, automatically adjusting the bag to every punch.
Squaring off. Consistently popular and relatively untapped, boxing startups are fighting for market share.
- Backed by $98M, FightCamp recently added kick tracking and multiplayer workouts.
- A hybrid approach, AI-enabled boxing bag maker BHOUT is scaling boutique studios.
- Expanding beyond boxing, Litesport (fka Liteboxer) debuted new workout modes and AI-based body tracking to its mixed reality platform.
Taking a hybrid approach, Les Mills was a first-mover on VR boxing and just launched boutique concept CONQUER in the US — while Xponential’s Rumble scales IRL and digitally as well.
Looking ahead: Facing challenges, many connected fitness makers are recalibrating. Jumping on the boxing bandwagon, GROWL hopes next-gen tech can dodge the same pitfalls.
