Hyperice is launching a corporate mental health program with companies including Gatorade, Equinox, and WHOOP.
Expanding beyond workout recovery, the massage gun maker has assembled a suite of tension- and soreness-relieving products.
Last year, it acquired Core, a handheld meditation trainer, expanding its reach into what Hyperice refers to as “high-performance wellness.”
The latest: A part of a new workplace wellness study, Hyperice is piloting a new program with 100+ companies, with the goal of reaching 1M employees by 2024.
Custom-tailored to each company’s needs, the program will use Core to train employees on mindfulness skills like meditation and breathwork. It will also collect biometric data—such as heart rate variability (HRV)—to gauge effectiveness and inform a mental wellness roadmap.
The pilot program includes fitness brands WHOOP and Equinox, CPG brands Gatorade and Madhappy, and professional sports orgs such as the UFC and the PGA Tour.
Depression alone causes an estimated 20M lost workdays every year, or up to $51B in lost productivity. Moving in, mental health startups are catering to corporate customers:
- Last June, Lyra Health notched a $4.6B valuation in a $200M funding round.
- In August 2021, meditation app Headspace and teletherapy company Ginger merged to form Headspace Health, reaching 2,700 enterprise and health plan customers.
- After acquiring Ripple Health this February, meditation app Calm rebranded as Calm Health, a mental health ecosystem of content, community, and coaching.
Punchline: As we detailed in Issue No. 120, WFH Wellness, the days of one-size-fits-all corporate wellness platforms are behind us. Going forward, personalized options will be in high demand, and Hyperice hopes its new initiative will be part of the solution.