iFIT is joining the Pilates craze.
What’s happening: The connected fitness company known for NordicTrack and ProForm cardio equipment acquired Reform RX, a UK-born maker of smart Pilates reformers.
Flexing. Reimagining traditional equipment, Reform RX integrates wearables, real-time feedback, and digital content. Going B2B, the company gained traction in boutique studios, luxury hotels, and wellness spaces.
Entering low-impact, core-centric movement, iFIT CEO Kevin Duffy says the addition complements its platform, targeting users “whether they’re building out a studio or working out at home.”
Power up. From niche discipline to fast-growing modality, Pilates has taken off.
Leveraging tech, connected reformer companies are riding the surge, with manufacturers eyeing commercial markets over at-home sales.
- Technogym, a staple in high-end gyms, recently launched a smart reformer.
- Flexia raised $4M for AI-powered form feedback and studio-level experience.
- Frame Fitness, backed by 24 Hour Fitness founder Mark Mastrov, is scaling design-forward machines.
Meanwhile, boutique franchises like [solidcore], STRONG Pilates, and Club Pilates are expanding with customized reformers and hybrid strength offerings, driving B2B equipment demand worldwide.
Punchline: As mindful movement goes mainstream, iFIT’s Pilates push brings performance and recovery to its connected fitness stack.
