Reform RX
Reform RX is stretching the limits of Pilates.
What’s happening: The Belfast-born connected reformer maker raised $5.1M to accelerate international sales, with an emphasis on B2B.
Prime time. Reenvisioning the classic machine with patented technology, Reform RX offers 150+ on-demand workouts, wearable integration, real-time progress tracking, and a built-in Pilates Chair modality.
Extending its commercial business, successful partnerships with high-end hotels Mandarin Oriental and The Savoy open the door for uptake by gyms, wellness spas, and more.
New Take
The Pilates equipment market is rising 10% YoY, eclipsing $450M by 2030. While outfitters like Balanced Body and BASI capitalize, newcomers are scaling up.
Bringing the hardware home, Flexia quantifies movement, Frame plays up design, and FOLD and somato are bringing space-saving machines to market.
Riding customized reformers to studio success, [solidcore], STRONG Pilates, and JETSET are in expansion mode.
Looking ahead: The Pilates boom is still going up. With accessibility, holistic health, and personalization top of mind for users, brands that innovate and integrate will thrive.
