What’s happening: The Italian equipment maker unveiled Reform, its first Pilates reformer, with shipments beginning late 2025.
Leaps & bounds. Flexing its premium positioning, Technogym notched record revenue of €901M last year, up 11.5% YoY.
Shifting its mission to life sciences and longevity, gyms and clinics are fully onboard — ~80% of its sales are B2B.
Tinkering. Investing in innovation, Technogym launched smart dumbbells and functional strength rigs while syncing with Oura and Garmin.
With Reform, it’s merging high-end design with maximum functionality, pairing the machine with app-guided classes.
In form. Reformer Pilates is booming, and the race to equip is on.
Smart reformer makers Reform Rx and Skōp are outfitting studios and hotels.
BASI Systems and Balanced Body exclusively supply the Middle East’s GymNation and London’s Third Space, respectively.
STRONG Pilates added a strength component to its hybrid row and bike reformers.
Punchline: Every gym is rushing to add strength or Pilates. Already an established strength outfitter, Technogym is enticing operators with a matching set.
We break down how fitness, wellness, and healthcare are converging — and what it means for business, culture, and capital.
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