BASI Systems, a global leader in premium Pilates equipment and innovative studio solutions, is thrilled to announce its new partnership with GymNation, the Middle East’s leading fitness chain dedicated to making health and wellness accessible to all. The collaboration represents a strategic alignment of two powerhouse brands committed to bringing the Perfect Pilates Experience to the Middle East.
With GymNation’s expanding network of state-of-the-art gyms and BASI Systems’ reputation for precision-engineered, exceptional equipment, this partnership brings the best in Pilates to a larger audience across the rapidly expanding Middle Eastern market. Through this alliance, GymNation will integrate BASI Systems’ cutting-edge equipment into its facilities, providing members with a premium Pilates offering that aligns with the highest standard of quality, engineering and perfection.
“Partnering with GymNation is a perfect fit for BASI Systems. GymNation’s commitment to excellence in fitness and member experience aligns perfectly with our mission to deliver the Perfect Pilates Experience through precision-engineered equipment. We are excited to bring our shared vision to life and build the growth of the Pilates community in the region.” — Matthijs Wilhelmus, CEO of BASI Systems
As demand for holistic fitness solutions grows across the Middle East, Pilates has become increasingly popular for its focus on core strength, flexibility, and mind-body connection.
“At GymNation, we want to offer our members the very best choice of facilities, equipment and classes, and our partnership with BASI Systems is a testament to that commitment,” said Laura Brown, Head of Signature Products at GymNation. “By adding BASI’s industry-leading Pilates equipment to our facilities, we’re enhancing the breadth and quality of our group exercise classes even further by ensuring our members have access to an unmatched Reformer Pilates offering.”
Loren Holland, CEO & Founder of GymNation, stated: “Far too many consumers in the region are being priced out of premium class offerings like Reformer Pilates. At GymNation, we’re rewriting the rules once again—offering the very best Pilates equipment, led by highly trained instructors, with full access to all our state-of-the-art facilities included… all for a monthly price that typically covers just 2-3 classes at boutique studios!”
GymNation is the region’s leading gym operator with 14 UAE locations and 6 KSA locations, over 110,000 members, and 20 more locations planned to open across the UAE and KSA in 2025.
GymNation aims to become the largest gym chain across the GCC, with further expansion planned across the region, including within Qatar, Bahrain, and Kuwait. Launched in 2017 GymNation’s mission is to become The People’s Gym with an ambition to make improving health and well-being by going to the gym less intimidating, more affordable, accessible, and fun for everyone in the region.
GymNation’s vision is to play a lead role as the region’s movement partner, championing healthy and active lifestyles alongside the importance of mental health and physical wellbeing.
For more information on GymNation, visit: www.gymnation.com
About BASI Systems
Founded in 2014 with customers in more than 80 countries across 6 continents, the BASI Systems journey began with a passion for Pilates, steering towards a commitment to innovation and excellence. Leveraging extensive expertise in Pilates, design, and engineering, the founders united to address the requirements of Pilates enthusiasts, creating an unparalleled Pilates journey. Crafted with precision and care, each piece of BASI Systems equipment is a testament to the beauty, elegance, and effectiveness of thoughtful engineering, enhancing both the functionality and the ambience of your Pilates practice.
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