iFIT Withdraws its $600M IPO


iFIT Health & Fitness has officially withdrawn its IPO. The pulled filing caps off a wild eight months for the equipment manufacturer.

Here’s a brief recap…

May 2021: iFIT reports FY21 revenue of $1.7B

July 2021: Buys Kayla Itsines’ SWEAT app for $300M

August 2021: Files to go public

October 2021: Delays IPO, citing adverse market conditions

December 2021: Mass layoffs begin

January 2022: Sued by investor Pamplona Capital Management for $300M for breach of contract

February 2022: Raises $355M as valuation trimmed 60% to $3B / settles Pamplona suit / second round of layoffs / CEO & co-founder Scott Watterson forced out

Big picture: In yanking its public listing, iFIT joins Peloton, Beachbody, and a host of connected fitness companies resetting expectations and reigning in costs as the workout from home gold rush slows.

Looking ahead: With consumers opting for hybrid workouts and studios like Xponential Fitness touting strong gains, the death of the gym was greatly exaggerated.

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