Lumin Fitness Signs First Franchise Deal

Lumin Fitness

Brick-and-mortar fitness is getting a high-tech upgrade. 

The latest: Scaling its smart studio concept, Lumin Fitness signed its first franchise partner. 

Verge Fit Holdings will open 13 Lumin locations in Texas over the next three years — with plans to eventually operate 100+ units. 

Tech-driven. Launched in 2023 by former Gold’s Gym CEO Brandon Bean, Lumin leverages technology to power a gamified and hyper-personalized workout. 

The self-proclaimed “world’s smarted fitness studio” accommodates up to 14 members per session, completing solo training or group classes at designated stations. 

Operating autonomously, studios are overseen by a fitness pro, but the immersive experience is guided by AI — from check-in to cool-down. 

  • Virtual trainers guide 45-minute high-intensity functional sessions. 
  • Interactive, wall-to-wall LED screens identify people and objects.
  • Motion-tracking tech analyzes form and rep count while offering feedback. 

According to Bean, Lumin appeals to time-strapped exercisers and digital natives by “harnessing the power of technology while still embracing the power of community.”

Looking ahead: With its first franchisee signed, Lumin Fitness is set on scaling its tech-enabled concept while enhancing its “smart movement ecosystem.” Following suit, whether through partnerships or proprietary tech, wearables, screens, and AI trainers will complement brick-and-mortar workouts.

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