ARMA is elevating martial arts.
What’s happening: The Brazilian Jiu-Jitsu (BJJ) club will open in London’s Clapham this August, reimagining combat sports through design, social recreation, and recovery.
Fresh stance. Part training camp, part members club, ARMA’s four-floor flagship features classes and coaching by pros like Ffion Davies, a strength training zone, plus recovery staples like sauna and cold plunge.
Targeting fitness-minded families seeking a third space to work, train, and connect, members also gain access to a café, co-working area, and kids’ BJJ sessions.
Cross-training. More than a fight gym, founders Jake Willis and Louis Steyn say the format taps growing interest in high-skill fitness paired with premium amenities.
As popularity in combat sports skyrockets, high-end concepts like Rumble, Brooklyn Fitboxing, and UFC GYM are employing ethos from gritty boxing clubs, blurring the lines between discipline and design to create holistic performance hubs.
Borrowing the wellness blueprint, ARMA is engineered to be the first BJJ club to optimize physical conditioning, mental resilience, and social connection within a luxury environment.
Looking ahead: Betting on BJJ to be the next cardio boxing, ARMA is leveraging appetite for ritual, recovery, and resilience to secure its spot.
