Natural Cycles is stacking features.
What’s happening: The women’s health app launched NC° Perimenopause mode and NC Band wearable to decode midlife-specific cycle patterns, symptoms, and biometrics.
Black box. Natural Cycles’ birth control, pregnancy planning, and postpartum tools are used by 5M+ women worldwide. Now, it’s responding to 80% of users requesting greater support for peri/menopause.
Pairing the brand’s debut wearable—and syncing with Oura and Apple—its proprietary algorithm pinpoints users’ stage, suggesting lifestyle and medical interventions like HRT when necessary.
Hot topic. Set to reach $24.35B by 2030, the global menopause market is driving a surge in supplements, fitness, education, and employee benefits.
But with early detection key to managing symptoms, data-driven platforms are enabling personal agency, with Withings integrating Clue, Flo analyzing perimenopause scores, and Peri’s rib-worn wearable coming this fall.
Punchline: A natural part of aging, peri/menopausal women are demanding bolder care. Following core users to new life stages, Natural Cycles and others aim to deliver ongoing, personalized support.
