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Our free weekly newsletter explores the trends shaping the future of fitness and wellness.

Insider No. 53: Confronting The Growing Mental Health Crisis
Driven in part by the wellness boom and technology startups, mental health is breaking into the mainstream. As this trend continues, expect to see a new wave of tools and treatment options emerge.
Insider No. 52: The Top Insights From Year One of Fitt Insider
We've compiled a year’s worth of industry insights to identify the most impactful trends redefining fitness and wellness.
Insider No. 51: Wellness Is Now a $4.5 Trillion Industry
New research from the Global Wellness Institute valued the worldwide wellness industry at a record high of $4.5T. It's clear that wellness is infiltrating every aspect of our lives. But what exactly does that mean and is it actually a good thing?
Insider No. 50: Will Wellness Overtake Alcohol?
Big Alcohol is under siege from health-conscious consumers and upstart brands.
Insider No. 49: Nootropics & The Business of Smart Drugs
Countless wellness companies are touting pills, powders, and elixirs that promise to biochemically upgrade human cognition. Whether or not they actually work, smart pills have become a massive business.
Insider No. 48: The New Breakfast of Champions
A new generation of breakfast cereals is moving in, hoping to fill your bowl with a healthier alternative. Are high-protein, low carb, and grain-free cereals the new breakfast of champions?
Insider No. 47: What’s Next in Mindfulness?
Meditation and mindfulness are paving the way for mental health startups hoping to address depression, anxiety, and burnout. Expect to see more wellness-infused, technology-enabled mental health startups emerge.
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We break down how fitness, wellness, and healthcare are converging — and what it means for business, culture, and capital.

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