Industry news,
delivered every Tuesday.

April 28, 2020

Insider No. 76: Apple Takes Aim at Fitness

Word leaked that Apple is working on a secretive new fitness app. We explore this development in the context of Apple’s broader ambitions and the evolving fitness landscape

April 21, 2020

Insider No. 75: Erasing Stigmas

By erasing stigmas and increasing access, a new wellness playbook is empowering people to take care of themselves on their own terms.

April 14, 2020

Insider No. 74: The Kids Aren’t Alright

With schools closed and kids stuck at home, childhood obesity is expected to surge, worsening a problem of epidemic proportions.

April 7, 2020

Insider No. 73: A Tipping Point

From wearables to mental health and fundamental changes to our healthcare system, here’s how COVID-19 is impacting the broader wellness landscape.

March 31, 2020

Insider No. 72: The Bull Case For Boutique Studios

The future of fitness isn’t black or white. The trend toward tech-enabled exercise doesn’t eliminate sweating in real life, but it does mark the end of business as usual.

March 24, 2020

Insider No. 71: Will The Fitness Industry Ever Be The Same?

With a “stay-at-home” order in effect, gyms and studios have shuttered along with non-life-sustaining businesses. Now, the fitness industry, like the rest of the nation, is adapting in real time.

March 16, 2020

Insider No. 70: How Coronavirus is Affecting the Fitness Industry

We spoke with executives from across the fitness and wellness industry to uncover examples of how the spread of COVID-19 could accelerate fundamental changes in exercise, nutrition, and digital health.

March 10, 2020

Insider No. 69: The Quest for Cow-Free Milk

First, Beyond Meat and Impossible Foods redefined meat. Now, ice cream is getting a plant-based makeover. The result? The dessert aisle could be the fast track to an animal-free food system.

March 3, 2020

Insider No. 68: Caring for an Aging Nation

Lifespans continue to increase and no one—not families, caregivers, insurance providers, or government programs—is prepared to take care of this aging population.

February 25, 2020

Insider No. 67: The Future of Sleep

As concerns related to burnout and mental health grow, while mindfulness goes mainstream, sleep is emerging as a billion-dollar pillar of the wellness economy.

February 18, 2020

Insider No. 66: Fitness is Booming, so is Obesity

The fitness industry is booming, but Americans are more likely to be obese today than ever before. By failing to address the underlying causes of obesity, and with misaligned incentives, we seem to be moving further away from a solution.

February 11, 2020

Insider No. 65: The Impact of On-demand Fitness

On-demand options are shaking up the fitness industry. And now, we’re starting to see just how disruptive streaming content, connected equipment, and fitness apps can be.

February 4, 2020

Insider No. 64: How Hip-Hop Made Plant-based Cool

Meatless meat is booming. But what’s propelling the protein alternative trend? While climate change, animal welfare, and health concerns play a role, hip-hop is paving the way for the plant-based movement.

January 28, 2020

Insider No. 63: Wellness Goes Glamping

Younger generations are heading for the hills in record numbers. At the same time, increasing access to the great outdoors has become the mission of tech startups seeking to tap this demand.

January 21, 2020

Insider No 62: The New Athleisure Playbook

The evolution of athleisure might be less about retail itself and more about the customer experience. Doubling down on community, leveraging collaborations, and creating an immersive shopping environment has become paramount to success.

January 14, 2020

Insider No 61: All The Fitness & Wellness Tech We’re Tracking

Upgraded wearables, sleep tech, and even sex tech have emerged as the next evolution of digital health.

January 7, 2020

Insider No 60: The 2020 Outlook

The emerging fitness and wellness trends, mainstream developments, and areas of interest worth following for 2020.

December 17, 2019

Insider No. 59: The Connected Fitness Wars

The connected fitness wars have officially arrived. New entrants, legacy companies, and the next generation of fitness brands are going head-to-head in an attempt to win over would-be exercisers.

December 10, 2019

Insider No. 58: How Astrology Became Wellness

Mysticism is on the rise, and these beliefs have become central to the wellness lifestyle. Now, New Age-inspired startups are proving to be big business, attracting millions of users and millions more in funding.

December 3, 2019

Insider No. 57: Wellness, Travel, & Hospitality Converge

Expect the convergence of wellness, hospitality, and travel to continue and to give rise to inventive wellness destinations, activities, and businesses geared toward helping consumers achieve self-actualization.

November 26, 2019

Insider No. 56: Insights From the Industry’s Top Executives

Standout quotes and key takeaways from our conversations with prominent entrepreneurs, investors, and executives across the industry.

November 12, 2019

Insider No. 54: Real Estate Gets A Wellness Makeover

Now more than ever, buildings are being designed and constructed with our health in mind. With an emphasis on clean air, pollutant-free environments, and biophilic design, this movement hopes to improve our quality of life.

November 5, 2019

Insider No. 53: Confronting The Growing Mental Health Crisis

Driven in part by the wellness boom and technology startups, mental health is breaking into the mainstream. As this trend continues, expect to see a new wave of tools and treatment options emerge.

October 29, 2019

Insider No. 52: The Top Insights From Year One of Fitt Insider

We've compiled a year’s worth of industry insights to identify the most impactful trends redefining fitness and wellness.