Industry news,
delivered every Tuesday.

April 13, 2021

Issue No. 126: Ending Inactivity

As the economy reopens, promoting physical activity, not exercise or fitness, should be a post-pandemic priority.

April 6, 2021

Issue No. 125: Smart Strength

Going beyond cardio equipment and boutique-style classes, strength training is the next frontier of connected fitness.

March 30, 2021

Issue No. 124: Investor Insights Vol. II

In this issue, we break down our interviews with industry-leading investors to uncover the ideas and opportunities driving the fitness and wellness space forward.

March 23, 2021

Issue No. 123: Connected Mindfulness

Is connected mindfulness a breakthrough, contradiction, or both? Let’s take a look.

March 16, 2021

Issue No. 122: Unbundling the Gym

Gyms and studios will no longer be the hub of a fitness seeker’s universe. Instead, they’ll be a spoke in the exercise ecosystem, giving way to a new kind of fitness bundle.

March 9, 2021

Issue No. 121: The Quantified Athlete

Technology is transforming sports, ushering in a new era of the quantified athlete. But, the pursuit of high performance is just the beginning.

March 2, 2021

Issue No. 120: WFH Wellness

At a time when both the workplace and wellness are being redefined, we’re left wondering: what does employee well-being look like in a work-from-home world? 

February 23, 2021

Issue No. 119: Femtech 2.0

Advances in femtech have introduced innovation to the women's health sector. The next challenge? Broadening the scope to improve the healthcare experience for all women. 

February 16, 2021

Issue No. 118: Music as a Moat

Fitness and music go hand in hand. But now, these billion-dollar industries are converging like never before.

February 9, 2021

Issue No. 117: Aging Well

Aging populations are rethinking well-being. But few brands, if any, cater to fitness and wellness for folks over 50 years old.

February 2, 2021

Issue No. 116: What’s Next for Meal Kits

A product of the pandemic, subscription meal kits have boomed. But soon, they’ll have to find their footing in a post-COVID world.

January 26, 2021

Issue No. 115: The Rise of Virtual Races

As running and cycling boomed during the pandemic, road races and triathlons all but disappeared. With billions of dollars at stake, the future of endurance events is in flux.

January 19, 2021

Issue No. 114: The Impact of Dry January

Mindful drinking and full-on abstinence are catching on.

January 12, 2021

Issue No. 113: The Next Billion-Dollar Wearable

In the midst of a pandemic, Oura saw sales of its health-tracking smart ring skyrocket. Accelerating into 2021, we’d be surprised if the company didn’t announce a new funding round in the first part of the year.

January 5, 2021

Issue No. 112: What’s Trending in 2021

We’re taking stock of the fitness and wellness trends that will define 2021, and exploring key focus areas that will have an outsized impact on the industry this year.

December 29, 2020

Issue No. 111: Year-End Review

What a wild year it has been. In our final issue of 2020, we're closing out the year with some thoughts on the future of Fitt Insider.

December 22, 2020

Issue No. 110: The SPACs are coming

So far, the health and fitness sector has been relatively unaffected by the recent SPAC boom, but behind the scenes, industry dealmakers are plotting their next move.

December 15, 2020

Issue No. 109: The Year That Changed Fitness Forever

In less than a year’s time, the fitness industry has been transformed. Here are the headlines that leave no doubt, 2020 changed fitness forever. 

December 8, 2020

Issue No. 108: In Supplements We Trust

Despite a lack of certitude around efficacy and safety, consumer spending on dietary supplements is surging, and brands are bulking up their efforts to capitalize on this trend.

December 1, 2020

Issue No. 107: Billion-Dollar State of Mind

Exploring Calm’s path to profitability, its battle with Headspace, and the future of the meditation market.

November 24, 2020

Issue No. 106: The Ideas Investors Want to Back

After combing through our podcast transcripts, we’re sharing some of the best insights from industry-leading venture capitalists, investment bankers, and private equity investors. 

November 17, 2020

Issue No. 105: The Next Mainstream Wearable

A behind the scenes look at the market, model, and approach that’s propelling Levels, a metabolic health company, forward as they head toward a full-scale consumer launch.

November 10, 2020

Issue No. 104: Alarmingly Unfit

Long before it became a billion-dollar industry, physical fitness was thought of as being central to the nation’s vitality. In recent decades, our collective health spiraled downward. Now, we face a call to action to restore what's been lost.

November 3, 2020

Issue No. 103: What is Community Anyway?

At a time when assembling in real life is restricted and virtual connections sustain us, it’s worth exploring the meaning of community in the context of our newfound reality.