Industry news,
delivered every Tuesday.

April 2, 2024

Issue No. 278: Off-Script

Blood sugar might be the next big wellness metric.

March 26, 2024

Issue No. 277: Ripple Effects

GLP-1s are just the beginning.

March 19, 2024

Issue No. 276: In Sync

Women’s health is evolving.

March 12, 2024

Issue No. 275: Spiraling

We’re in a bad headspace.

March 5, 2024

Issue No. 274: Big Deal

Two of the industry's biggest names are joining forces, as global supergroups gain steam.

February 27, 2024

Issue No. 273: Freshen Up

Food as medicine is on the menu.

February 20, 2024

Issue No. 272: Second Opinion

Consumers are exploring alternative medicine.

February 13, 2024

Issue No. 271: Guessing Game

Cancer screenings are falling short.

February 6, 2024

Issue No. 270: Heat Check

Seed oils are sowing division.

January 30, 2024

Issue No. 269: Raising the Bar

The gym business has changed, and new playbooks are taking shape.

January 23, 2024

Issue No. 268: Played Out

Preventative health starts with getting kids moving.

January 16, 2024

Issue No. 267: Buying Time

Companies are selling longevity. But we can’t buy extra years — yet.

January 9, 2024

Issue No. 266: The 2024 Industry Outlook

Exploring how recent advancements will shape and merge the futures of fitness, food, health, and wellness.

December 19, 2023

Issue No. 264: Year-End Review

We’re wrapping up the year by breaking down 2023’s industry-defining developments.

December 12, 2023

Issue No. 263: Meaning Making

Can wellness culture help consumers find meaning?

December 5, 2023

Issue No. 262: In the Game

Advances in sportstech are transforming practice, performance, and injury prevention.

November 28, 2023

Issue No. 261: Feeling It

Chronic stress is weighing on us.

November 21, 2023

Issue No. 260: Fed Up

In school cafeterias, real food is rarely on the menu.

November 14, 2023

Issue No. 259: To The Moon

The pursuit of well-being knows no bounds.

November 7, 2023

Issue No. 258: Next in Line

Upstart activewear brands are coming for the crown.

October 31, 2023

Issue No. 257: Changing the Game

The rise of women's sports has unlocked new frontiers for fitness brands.

October 24, 2023

Issue No. 256: Happier Meals

The race to replace fast food with real food is on.

October 17, 2023

Issue No. 255: Big Stretch

Stretching out might be the first step to moving more.

October 10, 2023

Issue No. 254: Faking It

Consumers still aren’t sold on imitation meat.