Industry news,
delivered every Tuesday.

January 30, 2024

Issue No. 269: Raising the Bar

The gym business has changed, and new playbooks are taking shape.

January 23, 2024

Issue No. 268: Played Out

Preventative health starts with getting kids moving.

January 16, 2024

Issue No. 267: Buying Time

Companies are selling longevity. But we can’t buy extra years — yet.

January 9, 2024

Issue No. 266: The 2024 Industry Outlook

Exploring how recent advancements will shape and merge the futures of fitness, food, health, and wellness.

December 19, 2023

Issue No. 264: Year-End Review

We’re wrapping up the year by breaking down 2023’s industry-defining developments.

December 12, 2023

Issue No. 263: Meaning Making

Can wellness culture help consumers find meaning?

December 5, 2023

Issue No. 262: In the Game

Advances in sportstech are transforming practice, performance, and injury prevention.

November 28, 2023

Issue No. 261: Feeling It

Chronic stress is weighing on us.

November 21, 2023

Issue No. 260: Fed Up

In school cafeterias, real food is rarely on the menu.

November 14, 2023

Issue No. 259: To The Moon

The pursuit of well-being knows no bounds.

November 7, 2023

Issue No. 258: Next in Line

Upstart activewear brands are coming for the crown.

October 31, 2023

Issue No. 257: Changing the Game

The rise of women's sports has unlocked new frontiers for fitness brands.

October 24, 2023

Issue No. 256: Happier Meals

The race to replace fast food with real food is on.

October 17, 2023

Issue No. 255: Big Stretch

Stretching out might be the first step to moving more.

October 10, 2023

Issue No. 254: Faking It

Consumers still aren’t sold on imitation meat.

October 3, 2023

Issue No. 253: Inside the Deal

Beyond the headline, today, we’re breaking down the new lululemon x Peloton deal.

September 26, 2023

Issue No. 252: Wishing Well

The pursuit of well-being isn’t going well.

September 19, 2023

Issue No. 251: Follow the Money

Our nation’s nutrition policies are often written by the highest bidders.

September 12, 2023

Issue No. 250: Selling Strength

For operators and everyday exercisers, strength training is a must.

September 5, 2023

Issue No. 249: Good as New

From post-workout to preventative wellness, the recovery craze has entered new territory.

August 29, 2023

Issue No. 248: In the Zone

Living longer has a lot to do with where we live.

August 22, 2023

Issue No. 247: Just Move

When it comes to exercise, every little bit counts.

August 15, 2023

Issue No. 246: New Gains

Taking stock of recent earnings reports, trends, and developments to see where fitness operators stand.

August 8, 2023

Issue No. 245: Prescribing Play

In the game of life, play is a cheat code for health and happiness.