Next-Gen Supplement Startups Support New Parents


For moms and babies, nutritional support is lacking.

The latest: Organic baby formula brand Bobbie is expanding into infant supplements, starting with Vitamin D and probiotics.

The news follows a $70M Series C raise last year and a $100M commitment to improving infant nutrition access via its R&D arm, Bobbie Labs.

Prepping Parents

Beyond baby food, perinatal nutrition needs an overhaul.

Prenatal vitamins reduce risk of pregnancy complications and birth defects, but quality varies across brands. While 77% of expecting moms take supplements, many still get too little or too much of the wrong nutrients.

Newborn. Created by and for moms, emerging startups are turning insights from personal experience into VC-backed businesses.

  • OB/GYN-founded Perelel just raised $6M for its reproductive health vitamins.
  • Fertility care and diagnostics company Bird&Be added PCOS supplements this month.
  • Last November, Needed scored $14M for its nutritional system spanning fertility, pregnancy, and postpartum.

Developing products for specific hormonal stages, they’re working to deliver the right nutrients, in the right amount, at the right time.

Punchline: Leading with authenticity, startups are solving the hidden struggles of motherhood, and disrupting legacy brands in the process.

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