Nucleus Genomics believes a DNA-based future is inevitable.
What’s happening: Partnering with life sciences leader Illumina, the biotech startup is bringing whole-genome sequencing (WGS) to the masses for $399, plus a $39 annual fee.
Combining more than 70K separate genetic tests into one, its WGS service offers consumers comprehensive risk analysis for both rare and common conditions.
Weighing nature vs. nurture, Nucleus factors biological and behavioral data to provide personalized disease risk scores.
The Vision
Raising $18M from the likes of Peter Thiel’s Founders Fund and Alexis Ohanian’s 776, Nucleus wants to make the genome a cornerstone of preventative health.
Founder Kian Sadeghi sees the app evolving into a “full-stack precision medicine platform,” integrating DNA, sleep, fitness, labs, and more in a centralized patient-driven UX.
Uncharted. Gaining interest, DTC genetic tests will be an $8.8B market by 2030.
From InsideTracker to 23andMe, there’s no shortage of digital health companies integrating DNA, but most trace 0.1% of the genome.
Leveraging Illumina’s tech, Nucleus delivers a bigger picture for less.
Red flags. Some experts question whether the harmful psychological impact of scoring disease risk outweighs the benefit.
Studies show DTC tests could trigger self-fulfilling prophecies, despite genes playing a 5–10% role in most diseases.
Punchline: Seeing genetics as foundational, Nucleus wants to put a genome on every smartphone. If it’s cost-effective, consumers may go for it — but tbd whether it improves outcomes.