Supergut has the right mix.
The news: The nutrition brand added new funding in a round led by Full Frame Growth Partners.
Hot stuff. Tapping a proprietary resistant starch prebiotic fiber blend, Supergut creates powdered mix-ins and bars optimizing microbiome and GLP-1 effectiveness.
Built on science, its products have clinical backing for their impact on digestion and metabolic health, including weight loss and diabetes management.
Striking distribution partnerships with Target, GNC, Vitamin Shoppe, and more, the brand has grown 172% in the past year.
Gut feeling. Keeping momentum, CPG vet Tracey Warner Halama will step into the CEO role, replacing founder Marc Washington, who will move to executive chairman.
A seasoned leader, Warner Halama led Vital Proteins from launch to $100M in annual sales before acquisition by Nestlé.
Now, she believes Supergut is the next “legacy brand,” riding tailwinds on fiber and GLP-1 trends.
Looking ahead: From Supergut’s fiber-rich powders to novel probiotic strains from Pendulum and Seed, the battle for natural weight loss boosters—and effective drug complements—will go through the gut.