Today, I’m joined by Marc Washington, founder & CEO of Supergut.
Scaling science-backed wellness support, Supergut’s shakes, bars, and supplements feature a proprietary fiber blend clinically shown to support metabolic and overall health.
In this episode, Marc shares the brand’s evolution from DTC to nationwide retail.
We also cover:
- The rise of GLP-1s
- Balancing science with accessibility
- Making functional nutrition more mainstream
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Chapters:
(00:00) Introduction
(01:50) The Supergut Journey
(07:05) Expanding Product Lines
(11:32) The Ozempic Era and GLP-1s
(20:17) Marketing Strategies and Retail Expansion
(24:37) From Scientific Roots to Consumer Trust
(31:31) Future Roadmap
(34:18) Conclusion