Digital media company Outside is launching an “anti-metaverse” NFT marketplace.
Dubbed the “Outerverse,” the Solana-built domain will sell limited-edition NFTs called the Outerverse Passport, encouraging owners to get out in the wild instead of spending more time on screens.
Minting in June, the NFT will provide plenty of real-world utility:
- A three-year subscription to Outside+, unlocking content and perks
- Early access to future NFTs designed by outdoors-focused artists and creators
- Rewards linked to outdoor activity tracked by Outside-owned Gaia GPS, as well as other wearables
In related news: Earlier this year, National Parks NFT launched, serving as a membership to a club for outdoor enthusiasts while supporting the National Park Foundation. An extension of web3 fitness, move-to-earn is hitting the hiking trail.
Zooming out: From camping to rock climbing, as technology intersects with the booming outdoor economy, increasing access to adventure is a multi-billion-dollar opportunity in the making.
