Peloton is pedaling joy.
Whole health. Reporting Q4 earnings, the connected fitness company said 2M members joined strength workouts, 1.2M engaged with sleep and recovery, and 400K explored mental well-being.
A shift from its performance ethos, Peloton is prioritizing healthspan, hydration, nutrition, and mindfulness, with CEO Peter Stern writing:
“These will not simply be means to an end — they will be joyful ends unto themselves.”
Staying power. To improve retention, the company is doubling down on personalization and community, tripling in-person instructor events this year, with plans for a 10x increase by FY27.
Hard tradeoffs. The soft wellness strategy comes with new layoffs and another $100M in cuts for FY26, following $200M the year prior. Despite a $21.6M Q4 profit, revenue fell 6% YoY while churn remains high.
Looking ahead: Betting on consistency, compassion, and community, Peloton hopes to boost engagement by lightening up.
