Peloton is developing its own heart rate-tracking wearable.
According to Bloomberg, the device will be used to track workout intensity, adding:
“The basic contours of the Peloton Heart Rate Band are buried deep inside the code of the company’s iPhone and iPad app. Details and images of the device indicate that it will come in small and large sizes and will pair wirelessly with Peloton’s bike and treadmills, along with phones, tablets and televisions running the company’s app.”
Logical next step. In recent months, Peloton quietly acquired three companies, including Atlas Wearables.
- Atlas Wearables makes fitness/activity-tracking smartwatches.
- Aiqudo created an AI-powered digital voice assistant.
- Otari developed an interactive workout mat and display screen.
Moving beyond the bike—or cardio equipment alone—these acquisitions help upgrade Peloton’s technology capabilities as the company builds out a comprehensive connected fitness ecosystem.
Adding expertise across wearables, artificial intelligence, voice tech, and computer vision, new features like form tracking, personalized instruction, and voice commands could be coming to the Peloton platform.
In the product pipeline, a rower and strength training equipment have been rumored. Now, the Atlas deal suggests Peloton has ambitions to create its very own health-tracking smartwatch.
M&A. If you’re keeping track at home, here’s a look at Peloton’s transaction history (that we know of):
- 2018: Neurotic Media’s music platform
- 2019: Tonic Fitness, Gossamer Engineering
- 2020: Precor, Peerfit (IP and staff), Atlas Wearables, Otari
- 2021: Aiqudo
Punchline: Aiming to prove its smart bike is not a fad, Peloton plans to build the connected fitness platform of the future, acquiring the requisite pieces along the way.
