ABC Fitness, the leading provider of technology for fitness businesses worldwide, and MyFitnessPal, the number one global nutrition and food tracking app, today announced the next phase of their partnership to bring fitness and nutrition closer together than ever before.
Through an enhanced integration between ABC Trainerize and MyFitnessPal, members can now choose to share their food diaries directly with their coaches and trainers seamlessly through the connected platform, giving coaches and trainers direct visibility into their clients’ nutrition habits. This first-of-its-kind capability empowers fitness professionals to deliver more personalized coaching, help clients achieve more sustainable results, and foster long-term engagement. The integration creates a more holistic member experience by meeting members where they are, while unlocking new revenue opportunities and strengthening retention.
“Fitness and nutrition are inseparable when it comes to achieving meaningful results,” said Sharad Mohan, co-founder and platform president at ABC Fitness. “By deepening our partnership with MyFitnessPal, we’re empowering trainers and coaches to deliver the personalization and holistic support that today’s members expect while unlocking new revenue opportunities and improving retention across the board.”
Key benefits of the expanded partnership include:
- Deeper Personalization: Coaches and trainers can deliver holistic programs that combine exercise, food tracking, and nutrition coaching to help clients achieve their goals.
- Enhanced Engagement: By connecting fitness and nutrition in one seamless journey, trainers and coaches can boost motivation, improve outcomes, and strengthen long-term retention.
- Revenue Growth: The partnership introduces opportunities for trainers and coaches to earn side income by promoting MyFitnessPal Premium, offering added value to members while diversifying income streams.
In the past 12 months, over 200,000 US based clients of coaches using ABC Trainerize are tracking their nutrition using MyFitnessPal.
Tim Holley, Chief Product Officer of MyFitnessPal said, “At MyFitnessPal, we know that lasting health results come from combining the right nutrition with the right fitness plan. By integrating further with ABC Trainerize, we’re empowering coaches to meet their clients where they are — with the nutrition tracking app they already trust. MyFitnessPal is proud to power the nutrition insights that drive personalization, stronger engagement, and sustainable results.”
Learn more about the ABC Fitness and MyFitnessPal partnership here.
ABC Fitness is the number one technology provider for fitness businesses everywhere. Simplifying club and member management for 40+ years via scalable solutions, ABC Fitness’ innovations transform fitness visions into seamless reality. From personal trainers, boutique studios, and gyms, to international franchise health clubs, ABC Fitness provides the technology and industry insights needed to move your business forward. ABC Fitness currently supports more than 40 million members and 30K+ fitness businesses globally, processing over $12 billion in payments every year. Learn more at abcfitness.com.
About MyFitnessPal
MyFitnessPal is the #1 global nutrition and food tracking app founded in 2005 with a mission to help people around the world reach their health goals through better food choices by providing knowledge, motivation, and a sense of progress. Supporting nearly 1 million people in reaching their nutrition and fitness goals every year, and with a community of over 270 million users in 120 countries, MyFitnessPal offers members one of the world’s most comprehensive nutrition and food tracking platforms, allowing them to track their food, record exercise activity, and log their weight. With one of the largest food databases in the world comprising over 20.5 million foods, access to over 2,000 recipes, more than 40 workout routines, and over 40 connected fitness partners, MyFitnessPal provides members with the tools for positive healthy change.
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ABC Fitness
