Running apparel brand Acid Running are set to launch in Australia in partnership with the country’s largest premium retailer, The Iconic. Their collection of premium running garments are set to be available on Monday, October 26th.
Founded in 2022 by Oliver Powe, Acid Running are focused on delivering high quality, elevated running garments with a fashion-forward sensibility. With outstanding alternative graphics and premium fabrics, Acid Running are bringing the transformative aspects of running to the forefront of their collections, creating sophisticated styles for those who view running as a romantic journey towards a transcendental state.
Since launching, the brand has posted figures of 300% growth in 2024, followed by further growth of 99% in 2025. This has also been coupled with a greater focus on womenswear, investing heavily in developing running apparel led by extensive feedback from the women’s running community. This is women’s running apparel designed by women, for women, providing luxury quality to the fastest growing sports demographic in the world.
The Iconic makes for the perfect place for Acid Running to begin their journey down under, partnering with the largest premium fashion retailer across Australia & New Zealand with a net merchandise value of $893 million. The Iconic wanted to be the first in launching Acid Running, having previously launched fellow British challenger brands Represent and TALA into the market with great success.
An award-winning retailer, The Iconic’s commitment to excellence has been recognised with prestigious industry honours through the years. In the 2026 Australia Post Online Retail Industry Awards (ORIAs), The Iconic was crowned Best Online Fashion Retailer and Online Retailer of the Year, and was also inducted into the ORIAS Hall of Fame in recognition of its lasting impact on the Australian e-commerce landscape.
Speaking on their launch, Acid Running founder Oliver Powe states:
“We’re absolutely delighted to be launching in Australia and New Zealand, where we have a growing and passionate community of runners. These countries have been leaders in the outdoors lifestyle space, so we feel this expansion is a natural next step for the business. We’re particularly pleased to be launching on The Iconic, who are equally committed to sustainable supply chains and industry-leading customer service.”
This launch signals a new era for Acid Running as their unique brand of luxury running apparel enters the global stage. The Iconic provide the perfect starting point in Australia and New Zealand, delivering the best customer experience for their new audience.
Acid Running are showing that high performance running apparel can effortlessly intertwine with the sensibilities of high fashion. Delivering high-quality garments with an exceptionally soft, natural handfeel, the brand creates sophisticated styles for those who view running as a romantic journey towards a transcendental state.
With bold graphics rooted in gallows humour and subversive storytelling, their clear visual identity and aesthetic elevates the garments whilst maintaining technical excellence. Founded in 2022 by Oliver Powe, Acid Running continues to redefine running attire through premium collections rooted in the transformative and philosophical pursuit of suffering.
joe@rich.london
Rich London
