Alloy Personal Training, the premier personal training franchise specializing in small-group strength training, today announced the opening of its 150th location, marking another significant milestone in the brand’s continued national expansion.
Built around a proven personal training system that delivers individualized coaching in a small-group setting, Alloy has become one of the fastest-growing fitness franchise brands in the country. The opening of its 150th location reflects increasing demand from both consumers seeking results-driven fitness and entrepreneurs looking to invest in a scalable business model.
“This represents much more than a number,” said Rick Mayo, Founder and CEO of Alloy Personal Training. “Every new location means another community gaining access to expert coaching, personalized programming, and a fitness experience that helps people build strength for life. We’re proud of what our franchisees have accomplished, and we’re just getting started.”
Unlike traditional gyms, Alloy Personal Training combines the accountability of personal training with the energy of small-group sessions. Each member follows a customized program based on individual goals, fitness level, and progress, allowing coaches to deliver a highly personalized experience while maintaining the camaraderie of group training.
This growth also underscores the strength of Alloy’s franchise system. The company has attracted experienced multi-unit operators, first-time business owners, and fitness professionals alike through a model focused on operational simplicity, recurring revenue, and measurable member outcomes.
“Our franchisees are the reason we’ve reached this milestone,” said Suzanne Robb, Co-Founder and Chief Operating Officer. “They are passionate leaders who invest in their communities and are committed to delivering an exceptional member experience every day. Watching them grow successful businesses while helping thousands of people become stronger is incredibly rewarding.”
With more than 150 studios now open and additional locations in development across the country, Alloy continues to expand while maintaining the coaching quality and operational excellence that have defined the brand. As the fitness industry continues to shift toward personalized, results-oriented experiences, Alloy is well positioned to meet the growing demand for professional strength training, healthy aging, and long-term member success.
To learn more, visit AlloyFranchise.com.
Founded in 1992, Alloy Personal Training has spent more than three decades refining a personal training system built on one simple principle: personalized coaching delivers better results. Today, Alloy is one of the fastest-growing fitness franchise brands in the United States, specializing in small-group personal training designed to help adults build strength, improve health, and live longer, healthier lives.
Backed by a scalable operating model, comprehensive franchise support, and a training system implemented in thousands of fitness facilities and serving millions of members worldwide, Alloy provides entrepreneurs with the opportunity to own a purpose-driven business that delivers meaningful results for both members and communities.
With more than 150 locations open and hundreds of additional territories awarded, Alloy continues to expand its mission of making evidence-based, personalized fitness more accessible across the country. Learn more at alloyfranchise.com.
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