alphabeats Partners with Nationsbest Football to Boost Athlete Performance Through Mental Fitness

alphabeats, a leader in mental performance for athletes, announced today it is partnering with Nationsbest Football, a leading organization dedicated to helping student-athletes on and off the field. The collaboration is designed to elevate the industry conversation around the importance of mental fitness in athletics, and educate the market on how alphabeats’ innovative neurofeedback technology can help athletes enhance focus, relaxation, and overall performance through personalized mind training.

“In the high-stakes world of sports, mental fitness is just as critical as physical prowess,” said Bob Smith, CEO of Nationsbest Football. “It’s so important that we introduce our young athletes to tools and techniques like alphabeats that help them harness this power now, so that it can drive their overall athletic success.”

Nationsbest selected 10 elite football players from pro football, leading universities and high school teams to participate in this innovative pilot program. These athletes have committed to incorporating alphabeats mind training regimen into their daily fitness routines, and will periodically meet over the next 2-3 months to monitor the impact on their training and performance. They will also have the opportunity to share their experiences with their extensive social media followings, many of whom are aspiring professional athletes.

“We are thrilled to collaborate with Nationsbest Football to bring our technology to these promising young athletes,” said Jorrit DeVries, President & Chief Commercial Officer at alphabeats. “We share their excitement in seeing how the experience impacts them and contributes to their performance and well-being.”

At the core of the alphabeats experience is the fusion of popular music combined with the most advanced neurofeedback technology. Users access the experience through the alphabeats app, which offers audio-visual training and cognitive skills games, paired with an advanced EEG headband to monitor the impact on their brainwaves. The training consists of 8-12 minute “HIIT-like” workouts for the mind, with best results seen from daily use over 4-6 weeks. alphabeats’ research shows a 33% increase in output of alpha brainwaves, which are associated with a calm, focused mind.

This initiative aligns with Nationsbest Football’s mission to support student-athletes in building their personal brands and achieving excellence. The partnership will provide these athletes with the tools and knowledge to improve their mental game, ultimately enhancing their overall athletic performance.