amiqo, a social fitness app, is launching a redesigned experience built around the idea that workouts are better with friends. By helping users see which classes and fitness experiences their friends are attending, discover what their circle already loves, and keep track of places they want to try, amiqo is bringing a friend-first approach to the fitness experience.
Fitness has become more than a workout. From Pilates and strength classes to run clubs, fitness is increasingly a way for people to connect, spend time together in-person, and build community. Yet finding a workout with friends often still happens across group chats, social media, and word of mouth. amiqo aims to bring those connections into one place. The idea is simple: make it easier to turn “we should do that class together sometime” into an actual plan.
A friendship app that found its home in fitness
Co-founder Kyle Schaffer built the first version of amiqo after noticing how easily good friendships drift. “Most friendships don’t end. They just fade when life gets busy,” said Schaffer. “What keeps friends close isn’t a better memory. It’s having a regular reason to show up for each other.”
Co-founder Vicky Gallivan saw that fitness could be that reason. “I realized I was having the same conversation over and over to see when friends were free to work out, what studios they liked, and who their favorite instructors are,” said Gallivan. “It felt like such an opportunity to make it easier to show up together and continue these healthy habits.”
The redesigned app brings that vision to life through a social fitness experience where users can follow friends’ upcoming activities, rate studios and fitness experiences, and save recommendations for places to try. Rather than focusing solely on booking or discovering workouts, amiqo starts with the people users already know and helps them find new experiences through their existing social circles.
Based in Atlanta, amiqo is building around the role fitness can play in everyday social life. The company’s vision is to make working out with friends easier to coordinate and to help people discover new fitness experiences through the people they already trust. The next phase of amiqo reflects a broader vision for fitness: one where the social experience surrounding a workout is just as meaningful as the workout itself.
amiqo is free to download on the App Store and Google Play. Learn more at amiqo.life.
amiqo is an Atlanta-based wellness app that helps people connect through the workouts and fitness experiences they love. By bringing friends’ activities, recommendations, and places to try into one place, amiqo makes it easier to discover new ways to move and spend time together. Learn more at amiqo.life.
kyle@amiqo.life
amiqo
