ATEAM Launches in New York, Redefining Relationships as the Missing Pillar of Health

ATEAM launches today in New York as a private, application-based membership for people who treat health as a way of living, facilitating both dating and platonic relationships through shared lifestyle, values, and real-world interaction.

The wellness industry has spent a decade optimizing fitness, nutrition, recovery, and sleep, and left behind the most important driver of health: the quality of our relationships. The average person spends 51 minutes a day on dating apps, and 78% report burnout as a result, according to a Forbes Health Survey. ATEAM launches to close that gap.

Founded by husband-and-wife team Dan Ilani and Megan Baldwin, ATEAM was built on the belief that relationships are an extension of how we take care of ourselves.

“We’ve optimized almost every aspect of wellness except the way we meet and build relationships,” says Dan Ilani, Founder of ATEAM. “We track our sleep, train with intention, and recover like athletes, yet still leave connection to chance. The quality of our relationships remains one of the greatest determinants of our health, happiness, and longevity. ATEAM exists because if your relationships are misaligned, no amount of cold plunging is going to make you well.”

A NEW MODEL: THE FOUNDING COMMITTEE

At its core, ATEAM is built on the belief that meaningful connections, like anything worthwhile, require intention. ATEAM is organizing a community that already exists, aligning people who share values around performance, consistency, and personal growth. This community is naturally attracting the individuals who show up for themselves daily and carry that same discipline into how they approach relationships.

The platform has already attracted an 8,000-person waitlist ahead of launch and is shaped by a founding committee of more than 40 of the leading voices across New York’s fitness, wellness, and culture community. These are the individuals already influencing how New Yorkers train, live, and connect. They’re investors in the brand, bringing not only capital but credibility, perspective, and cultural relevance to a platform built for the community they represent.

Meet The Committee: Akin Akman, Alex Silver-Fagan, Allen Ye, Ash Rucker, Benji Gebauer, Bonnie Crotzer, Cameron Gildea, Dale Moss, Dria Murphy, Eden Orion, Erica Candice, Gab Cadet, George MacPherson, Haley Blackburn, James McMillian, Jake Heyen, Jasmine Dayze, Jenelle Manzi, Jes Woods, Julia Dietz, Justine Pierre, Kamari Bonds, Kayla Principato, Kelly Cole, Lauren Schramm, Lihem Russom, Mads Sharma, Makena Diehl, Meghan Hayden, Noah Hutchins, Noah Nieman, Nneoma Anosike, Robyn Berkley, Taylor Hawkins

REINVENTING HOW PEOPLE MEET

To bring people together in the real world, ATEAM is launching an ongoing Date Night Series in partnership with more than 15 leading fitness and wellness studios across New York, including AARMY, Brooklyn Track Club, Fuze House, Gotham Boxing, SoulCycle, The Yard, and more. Most dates revolve around drinks. ATEAM starts with movement – a workout, a run, a shared session – creating space for energy to replace small talk.

Daily usage is capped at 11 minutes, and members can’t continue meeting new people without first closing the loop on existing conversations. Every design decision ladders up to ATEAM’s commitment to bringing together individuals off the app and into the real world.

“If your relationships are broken, no amount of optimization will fix it,” Ilani said. “There is no supplement for a good relationship. In the next few years, people will understand that you cannot be healthy without them.”

Early traction has also shown strong engagement from men who are intentional about dating and actively seeking long term relationships, a dynamic often missing from existing platforms. ATEAM measures success by one thing: the number of high-quality relationships it puts into the world.