ATHX Games and Uptivo have signed an exclusive global technology partnership, naming Uptivo as the Official Performance Technology Partner of the ATHX training ecosystem. The partnership covers the full ATHX ecosystem, including both the ATHX events circuit and the full ATHX affiliate network, bringing live heart rate tracking, AI coaching and real-time performance display to competition and club alike, compatible with any wearable athletes already use. Uptivo will make its debut at the ATHX Madrid event on 28 March 2026.
The partnership is designed to transform how ATHX athletes train, compete, connect and perform. Athletes connect to Uptivo using the wearable they already train with, feeding their performance data directly into Nate, Uptivo’s AI coaching engine. Trained on ATHX methodology, Nate analyses every workout, coaching athletes through every session and telling them when to push and when to recover. Every performance is tracked. Every workout builds the picture.
The competitive thread doesn’t break between events. Leaderboards stay live across the ATHX network year-round, giving athletes a constant connection to their community and competitors. Every workout a performance, every session a chance to move up.
For affiliated clubs, ATHX workouts are displayed natively within Uptivo on the gym floor, allowing coaches to run official ATHX sessions directly from in-club screens, while the Uptivo app extends the experience beyond the club. Coaches get dashboards of athlete performance and consistency between sessions, so coaches coach instead of demo, and no athlete trains in the dark.Links
Uptivo https://www.uptivo.fit/en/
Uptivo is a connected training platform that turns effort into measurable outcomes for gyms, operators and athletes. Compatible with any wearable, from Uptivo’s own devices to Garmin and Polar, Uptivo tracks real-time biometric data and displays live performance across in-club screens and the member app.
At the centre of the platform sits Nate, Uptivo’s AI coaching engine, delivering personalised programming, performance feedback and recovery guidance that scales across individuals, classes and locations. For operators, Uptivo drives engagement, retention and revenue. For athletes, every workout counts.
About ATHX Games
ATHX Games is an international functional fitness competition format initiated by adidas, designed to test athletic capability across clearly defined disciplines: strength, explosiveness, endurance, body control and technique. Founded by Mark Hartnett-Morgan and Ollie Marchon, ATHX structures functional fitness around measurable performance, clear standards and a fixed sporting framework.
For 2026, ATHX has confirmed 14 events across 10 countries, from London to Los Angeles, with further expansion planned into the US, Middle East and Asia-Pacific. Beyond competition, ATHX is building a global affiliate gym network, enabling local clubs to deliver official ATHX workouts and prepare athletes year-round.
jen@wearethecollective.world
The Collective
Lisa@athxgames.com
ATHX
