ATLAUA was founded by the former professional soccer player, Adrian Goransch. An injury started the desire to create an enjoyable recovery ritual that meets the standard of professional athletes.
SOLACE joins CALM as an essential blend in the ATLAUA range. CALM, the elevated recovery blend, exclusively launched in May 2026 through the Club of A’s, the brand’s membership community. ATLAUA has now opened access outside the Club and added SOLACE, created to establish an additional recovery ritual that is natural, intentional and shaped by the demands of performance for active and ambitious lifestyles.
SOLACE is a functional blend on a berry juice base of blackcurrant, Concord grape, raspberry and blueberry. It contains natural ingredients only, no alcohol and no artificial additives. The blend is infused with eight botanical, mineral and amino actives:
- Magnesium Malate (mineral)
- GABA (amino acid)
- L-Theanine (amino acid)
- Ashwagandha (adaptogenic root extract)
- Lion’s Mane (functional mushroom)
- Reishi (functional mushroom)
- Chamomile (botanical flower)
- Lemon balm (botanical leaf)
The shot format is intentional as recovery is not a one time event. It works as a habit, and habits last when they become a routine. ATLAUA makes recovery rituals enjoyable and easy to keep. One 2 fl oz shot equals one serving, starting in a four-pack with nothing to measure or prepare. It is best cold, poured over ice, or as a base for one’s own crafted creations. The loop is simple: Sweat. Sip. Rest. Repeat.
The core belief of ATLAUA is that recovery and performance belong together, in sport and in everyday life.
Athletes need to treat recovery as part of performance, and the same logic applies to anyone who has to show up again tomorrow. What keeps it going is routine: repeated in the same setting, an action becomes automatic and holds even on days when motivation is low.
The occasion is built into the idea: after the effort, before tomorrow. It is not a specific time on the clock. It arrives when the work is done, whether that was a training session, a closed deal, a long flight or a full day of decisions.
Availability:
- Direct to consumer: At atlaua.shop/product, a pack of four is $24 ($6.00 per shot) with Subscribe & Save available via the brand’s open Club tiers at atlaua.shop/club. Pre-orders are open now, with launch in November.
- Wholesale: Available to retailers through Airgoods.
ATLAUA is a luxury recovery brand for those who refuse to leave tomorrow’s performance to chance, built on one principle: Recover to Perform. Founded by former professional soccer player Adrian Goransch, the Los Angeles based brand creates functional blends for after the effort, before tomorrow. Unwind, Recover, Last. For more information, please visit atlaua.shop or instagram.com/atlaua.official.
mayakoar@atlaualabs.com
ATLAUA Inc.
