Today marks the launch of a new, next-generation supplement brand – Aurea.
Aurea is a completely personalized, one-capsule multivitamin service that tailors essential vitamins and minerals to the individual. From considering factors such as sex, age and diet to customizing formulations based on detailed blood and biomarker analysis, Aurea harnesses the power of personalization, scientific processes and medical-grade testing to provide consumers with a product engineered for optimal results. Made in Germany, the service includes initial and follow-up blood testing, monthly capsule refills and access to exclusive health & wellness events.
Micronutrient deficiencies are widespread. For example, 74% of people in Europe have a lack of Vitamin D, according to a recent study from University College Cork. Although the supplement industry is booming, there is a notable absence of options which are backed by medical testing and tailored products to the individual, leaving most people unknowingly consuming either excessive or insufficient vitamins and minerals.
The founders of Aurea, Chris and Lucas met in 2022 whilst pursuing their MBA’s. Lucas came from a background developing products in the chemical & pharmaceutical industry in Germany. Whilst Chris was running business development at US tech startups, working long hours and struggling to maintain his health. The two were both seeking a change of career and lifestyle. They bonded over their passion for health optimization and their personal experiences trying to navigate the industry, inundated with options, self diagnosis and unguided supplementation. The idea was simple; use their expertise to build an accessible product which incorporates personalization, offers medical-grade testing and uses only scientifically proven ingredients.
Founder Chris Herms said: “As a society we expect everything on a personal level now, from nutrition and fitness plans, to skincare, to Netflix recommendations! Micronutrition is fundamental to achieving longer healthspan. At Aurea, we believe in the power of personalization through science-backed processes. We’re excited to bring something to market that removes the complexity of understanding and supplementing our individual needs.”
Nutritional Therapist, Luciana Agostinelli: “The approach behind Aurea’s formulation is meticulous, using the most bioavailable ingredients available. Analyzing blood levels to create a supplement ensures that customers get exactly what their body needs. This unique offering is what sets Aurea apart from others in the market.”
Aurea’s next generation approach uses evidence-based techniques and comprehensive data review tailoring to an individual’s specific biochemistry. Only a few drops of blood from the finger are needed to measure key biomarkers (such as B9, B12, Vitamin D, Iron and Calcium). Capsules are then formulated to contain a bespoke blend of essential micronutrients – such as Vitamin B’s, Vitamins C, Calcium, Iron, Magnesium, Selenium and Zinc.
For those who opt in to the price inclusive self-administered finger prick test, results are received within 4 working days and the first supply of individualized capsules follows in 3-4 weeks. Members have the option to receive the product solely based on Aurea’s introductory quiz; however, finger prick testing is encouraged for more accurate formulation.
The Orb is Aurea’s refillable packaging system which holds exactly 30 capsules – designed to be both convenient and aesthetically advanced, echoing the brands commitment to streamline the customer experience and improve overall wellness.
Aurea has plans to collaborate with industry leaders at the forefront of the London wellness scene, curating monthly events and exclusive member perks; ranging from fitness & nutrition to longevity and beyond.
Aurea launches today in the UK with a view to expand in other markets in 2025. The monthly membership is priced at £60 per month.
Sign up here – www.clubaurea.com
Founded by MBA peers, Lucas Bertram and Christopher Herms, Aurea is the first highly personalised, one-capsule multivitamin to enter the UK market. The brand’s vision is to revolutionise the way people approach micronutrition, providing a next generation alternative to the conventional one-size-fits-all approach, recognizing that each person has unique needs and goals.
Aurea’s ethos is based on the foundations of Medicine 3.0, an emerging philosophy in medicine, spearheaded by physician, Peter Attia. It shifts the model of healthcare from a focus on disease treatment to prevention – with a focus on longevity and optimal health. All supplements are produced with a hands-on approach at Aurea’s own facility in Cologne, Germany. Tailored down to the microgram, Aurea uses only the most bioavailable ingredients from top regional suppliers which is tested for purity prior to formulation to ensure optimal quality, absorption and results.
Aurea works with Nutritionist Luciana Agostinelli, Pharmacist Bianca-Maria Heido and has recently partnered with renowned clinic, The Body Lab (TBD) and Dajani Pharmacy to offer face to face health analysis and testing services.
Aurea’s labs are UKAS accredited (ISO 15189)
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