barre3’s Franchise Model Indicates Substantial Growth On The Horizon

Sadie and Chris Lincoln opened the first barre3 studio in Portland, Oregon in 2008 to disrupt an industry that desperately needed a shake-up. Their model was—and remains today—different from the traditional fitness world, primarily due to its values of community, authenticity and empowerment. Since their flagship studio opened, barre3 has grown to include more than 197 franchise studios locally owned and operated by women entrepreneurs.

And with continued momentum, Sadie Lincoln was recently honored on the Forbes 50 Over 50 List, and named a winner of the Entrepreneur Of The Year 2024 Mountain West award, awarded by Ernst & Young. Sadie’s dedication to community and challenging the fitness industry has become a full-blown movement with no sign of slowing down.

With the collective wisdom of its founders, coupled with studio owners who are passionate about the workout, barre3 aims to make significant strides in the market, focusing on substantial national studio growth, as well as expanding the company’s international presence. With noteworthy growth over the past year, including the acquisition of well-known midwest studio model The Barre Code, the barre3 brand continues to expand sustainably and cement itself as an industry leader: the largest omnichannel boutique fitness brand independently owned and operated by women. Barre3 has accelerated in growth, increasing AUV (average unit volume) by 27% year over year.

“I’ve owned a different business for 20+ years and understand the value of an established business model to help me succeed,” said Jen Bobodzhanov, owner of barre3 Eagle and the recently-opened barre3 Boise. “My quest for meaningful work is what drew me to become a barre3 franchise owner. I love that I have been able to provide a place for others to find meaningful work as well.”

With robust industry expertise across operations, sales, marketing, retail, instructor and owner training, and financial performance, barre3 is unmatched in terms of the direct coaching and support for franchise owners—and the business performance proves it. Barre3 offers a sustainable business model that includes multiple revenue streams. Key differentiators include:

• Competitive Fee Structure: Barre3 charges a $50k initial fee and 6% in monthly royalties, which is a more competitive fee structure overall.
• Play Lounge: Barre3 studios are built with a space for childcare, called Play Lounge. This immense value-added service immediately broadens the potential client pool and provides an additional revenue opportunity that many competitors do not offer.
• A science-backed suite of classes: The transformative power of barre3’s classes is more than physical—it extends far beyond the workout itself. With numerous class types including the foundational barre3 Signature class, the company has extended into other class formats focused on strength, cardio, and mindful restoration to help franchise owners offer a varied schedule to meet clients’ needs.
• Retail: Barre3 partners with like-minded, premium wellness brands such as Beyond Yoga for an in-store retail experience that helps to increase total studio revenue.

• Industry leading brand recognition: Being a studio owner allows individuals to align with barre3’s internationally recognized and celebrated brand.

barre3 also welcomes like-minded studio owners from barre, yoga, or similar modalities to convert their spaces into barre3 studios. The conversion opportunity is geared toward those looking for ways to grow their business and benefit from the operational and marketing support that barre3 provides. This approach is often faster than building a brand-new studio and may require less capital investment.

The barre3 Franchise Expansion team can help identify growth areas in key markets. For more information on barre3 and owning a franchise please see https://barre3.com/franchise.