Employer-sponsored healthcare is broken: costly, confusing, and reactive. Today, Superpower, the category-defining health intelligence company, announced a new partnership with Thatch, the fintech-powered health benefits platform. Together, they are introducing Superpower’s proactive health membership as an employee benefit.
With this partnership, Thatch customers can now add Superpower memberships directly through the Thatch Marketplace. Employees gain access to advanced biomarker testing, personalized health recommendations, and 24/7 concierge medical care for a Thatch exclusive price of $179 a year – 60% less than competitors.
“Insurance covers you after you’re sick. Superpower helps you stay healthy in the first place,” said Max Marchione, Co-founder & President of Superpower. “By joining Thatch, we’re making longevity benefits as accessible as dental or vision. It’s a fundamental reset of what workplace care should be.”
Thatch has quickly become the go-to ICHRA platform for employers and brokers by streamlining compliance, reimbursement, and employee support, making health benefits more transparent and consumer-first. The addition of Superpower brings proactive health to scaling teams who want to compete for talent with benefits once reserved for elite athletes or Fortune 500 companies.
“Our mission is to create a healthcare system people love,” said Chris Ellis, Co-Founder and CEO of Thatch. “By adding Superpower to our Marketplace, we are creating another opportunity for members to proactively invest in their health with pre-tax benefit dollars they wouldn’t otherwise have access to with traditional plan structures. Employees get the power of choice, and employers can now show their teams they’re investing not just in coverage, but in their team’s long-term wellness.”
The announcement comes as employer health insurance costs continue to rise, while fewer than half of employees feel completely informed about their benefits. Superpower and Thatch are positioning proactive care as the next frontier: benefits that deliver clarity, confidence, and competitive advantage.
Superpower is a health intelligence company pioneering proactive healthcare. For $199 a year ($179 for Thatch members), members receive advanced biomarker testing, personalized medical insights, and 24/7 concierge support. Superpower’s mission is to make high-end diagnostics and concierge-level care accessible to everyone, not just the elite.
About Thatch
Thatch is an all-in-one platform that makes it easy for companies to offer personalized healthcare benefits using individual coverage health reimbursement arrangements (ICHRA). By combining fintech and healthtech solutions, empowers businesses to provide tax-free dollars their team members can use to purchase personalized health coverage. Since launching in 2023, Thatch has helped more than 1,000 companies across every industry improve their healthcare coverage while controlling costs. Learn more at thatch.com.
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