Biom, the wipe brand committed to clean ingredients, plastic-free fibers, and wipes families can trust, today announced the launch of Little Mess Wipes: its simplest formula yet, made with 100% food-grade ingredients and no added surfactants or skin-conditioning ingredients.
Designed for the everyday items that inevitably end up in babies’ mouths, Little Mess Wipes give parents a straightforward, trustworthy option for cleaning pacifiers, teethers, toys, hands, feeding surfaces, and more. The wipes are safe for babies from 0+ months and made for the real-life moments parents know well: a pacifier dropped on the floor, sticky hands after snack time, a teether that needs a quick clean, or a messy high chair between meals.
Unlike wipes formulated with unnecessary additives, Little Mess Wipes are made with a simple, fragrance-free formula that gives parents peace of mind without second-guessing the ingredients. The dermatologist- and pediatrician-approved wipes are hypoallergenic, safe for sensitive skin, and made without toxic ingredients, plastic fibers, parabens, sulfates, or forever chemicals.
“Parents use baby wipes for just about everything, but most baby wipes were designed for diaper changes. We saw an opportunity to create something specifically for all the other little messes our kids make, from dropped pacifiers to sticky hands and faces,” said Will Gahagan, Co-founder and CEO of Biom. “We wanted to make the cleanest product we possibly could for those moments, with a simple, food-grade formula and ingredients parents can feel good about. Because when you’re wiping little hands that inevitably end up back in little mouths, what’s in the wipe matters.”
Key Product Features
- Safe on pacifiers, toys, little hands, messy faces, and feeding surfaces
- Made with 100% food-grade ingredients
- Safe for babies 0+ months
- Dermatologist- and pediatrician-approved
- Fragrance-free and hypoallergenic
- Safe for sensitive skin
- No added surfactants or skin-conditioning ingredients
- Made without toxic ingredients, plastic fibers, parabens, sulfates, or forever chemicals
Little Mess Wipes are the wipe parents reach for when trust matters most. While Biom’s All-Purpose Fragrance-Free Wipes offer versatile cleaning for life’s bigger messes, Little Mess Wipes were specifically designed for baby essentials, surfaces, and little hands that regularly make their way into a child’s mouth.
Biom has built its reputation on a simple premise: the products people reach for every day should be made with the same care as the ones marketed as “premium.” Alongside Biom Baby Wipes, made with 99% water, clean, gentle ingredients, and plastic-free fibers, Little Mess Wipes expand the brand’s parent-focused offering beyond diaper changes to everyday moments when babies’ hands, toys, teethers, and pacifiers need a quick clean.
Little Mess Wipes are available now at Target and online at getbiom.co for $4/pack.
Wipes haven’t evolved for decades. Today, roughly 90% are made with plastic fibers that never break down, and many contain harsh ingredients used as preservatives or hidden in fragrance. They are sold in wasteful, frustrating packaging that turns an everyday product into a messy experience.
Biom was built to clean up the wipes industry by creating plastic-free wipes made with simple ingredients and housed in thoughtfully designed, refillable dispensers. The result is an elevated everyday essential that delivers on safety, efficacy, and design without compromise.
Biom’s growing lineup includes Baby Wipes & Little Mess Wipes, All-Purpose Cleaning Wipes, Hand Sanitizing Wipes made with fruit-derived alcohol and aloe, Body Wipes, Flushable Wipes, and Disinfecting Wipes — bringing cleaner ingredients, better design, and high-performing formulations to everything you need to wipe in your life.
