HGTV has named Biom’s Disinfecting Wipes a winner in its 2026 Editors’ Clean Home Awards, highlighting the product’s modern approach to disinfecting through a plant-based wipe and quat-free formula.
Selected from more than 300 product submissions, this year’s winners were chosen following extensive in-home testing by a panel of 13 HGTV editors and product testers. Products were evaluated on cleaning performance, ease of use, value, design, and sustainability before earning a place on HGTV’s annual list of standout home products.
Biom earned recognition for introducing the first mass-market disinfecting wipe that combines a quat-free, plant-derived citric acid formula with a 100% plant-based, biodegradable wipe. The formula kills 99.9% of bacteria and viruses* without bleach, quats, ammonia, parabens, or phthalates, offering consumers an effective alternative to conventional disinfecting wipes.
“For years, consumers have been told they have to accept harsh ingredients if they want products that truly disinfect,” said Will Gahagan, Founder and CEO of Biom. “From the beginning, we believed there was an opportunity to rethink the category entirely. We’re honored that HGTV recognized the innovation behind a product designed to deliver powerful performance with a simpler, more thoughtful formula.”
Founded to modernize one of the home’s most overlooked everyday essentials, Biom is challenging decades of industry convention with plastic-free wipes, ingredient transparency, and products designed for modern households. The award-winning Disinfecting Wipes join the brand’s lineup of All-Purpose Wipes, Baby Wipes, Flushable Wipes, Body Wipes and Hand Sanitizing Wipes, all developed with Biom’s philosophy that everyday products should be effective, beautifully considered, and better for people and the planet.
“This award reinforces what we’ve believed all along: consumers don’t have to compromise,” added Gahagan. “You can create a disinfecting wipe that’s highly effective while also being more mindful about the ingredients and materials that go into it.”
Biom Disinfecting Wipes are available beginning at $4.99 per pack at Target and online at getbiom.co.
To learn more, visit getbiom.co and follow @getbiom on Instagram and TikTok.
*When used as directed.
Wipes have not evolved for decades: 90% of wipes are made with plastic fibers that never break down. Most contain harsh ingredients used as preservatives or disguised in fragrance. They come in wasteful, frustrating packaging, creating an overall messy, forgettable experience. Biom is reinventing the industry creating plastic-free wipes made with simple ingredients that are housed in chic, refillable dispensers. It’s an elevated everyday essential that doesn’t compromise on safety, efficacy or style.
morgan@aiir.agency
Aiir Agency
