Black Rifle Coffee Company, a veteran-founded premium lifestyle brand and coffee company supporting the service community, has appointed Jack Taylor as its public relations agency of record.
Founded in 2014 by Green Beret Evan Hafer, Black Rifle develops its explosive roast profiles with the same mission focus they learned while serving in the military. BRCC is committed to supporting Veterans, active-duty military, first responders, and the American way of life.
In addition to putting a consistent spotlight on the brand’s founding story and its continued work as a mission-driven organization, Jack Taylor will partner with Black Rifle to amplify its existing portfolio of coffee products, as well as its new energy drink line, Black Rifle Energy. BRE is positioned to be one of the most premium and health-conscious drinks in the vertical, featuring proprietary blends from BRCC that include just 10 calories and zero sugar, naturally sourced B-12 as well as other B Vitamins, and L-theanine for enhanced and sustained alertness and focus.
“I’ve always identified with BRCC. Their bold, mission based, and fun ethos coupled with delicious, helpful products and deep brand truth makes me want to wear the hat. We’re honored to help tell their stories,” Jon Bier, Founder of Jack Taylor.
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About Jack Taylor
Jack Taylor is an independent, full-service brand and communications agency dedicated to supporting clients that solve big, human problems.
Founded in 2010 by brand strategist and entrepreneur Jon Bier, Jack Taylor has helped shape the contemporary wellness conversation, partnering with many of the most innovative and iconic brands of the past 15 years. The agency is committed to collaborating with pioneers in a diverse set of industries ranging from agriculture, apparel, beauty, fintech, health tech, human performance and longevity, lifestyle and nutrition, space exploration, sports and fitness, and sustainability, among others. Headquartered in Brooklyn with offices in Los Angeles, Australia, the United Kingdom, and the Middle East, Jack Taylor supports clients around the globe.
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