BODi Launches MAX BUILT by Shaun T to Meet Growing Consumer Demand for Strength Training

BODi (NASDAQ: BODI), the proactive wellness company delivering nutrition, supplements, and proven fitness programs that help people take control of their health inside and out, today announced the launch of MAX BUILT, an all-new nine-week progressive overload strength training program from legendary BODi Super Trainer, Shaun T.

As more consumers prioritize building muscle, improving strength, and supporting long-term health, strength training has become one of the fastest-growing movements in fitness. But what most programs lack is simplicity. MAX BUILT solves that problem by applying a simple 5-move format to strength training to help gain muscle, increase strength, and train with more confidence, all from home in just 30 to 40 minutes a day.

“People understand the vital importance of strength training, but it’s often complicated by complex moves and over-designed routines,” said Shaun T. “I created MAX BUILT to eliminate the guesswork and teach people a straightforward approach to lifting with purpose and intensity at their current skill level, so they can build muscle they can see and strength they can feel.”

About the MAX BUILT Protocol
Inspired by Shaun T’s own training, MAX BUILT follows a classic five-day muscle group split, targeting chest, back, legs and glutes, shoulders, and arms. Each workout features just five straightforward exercises, allowing you to easily focus on form and weight selection to make every set count. A bonus core workout can be added on as desired, or done in place of a rest day.

What is unique to MAX BUILT is that rather than constantly introducing new exercises, the program focuses on mastering foundational lifts while progressively increasing resistance and adjusting key training variables over time.

Core to the program is the MAX BUILT Protocol, a three-phase approach that strategically changes reps, rest and intensity across nine weeks to continuously challenge the muscles as they adapt and grow with progressive overload.

• Phase 1: Build the Foundation – Establish strength, technique and work capacity through controlled volume and progressive loading.
• Phase 2: Build Density – Increase mechanical tension with heavier weights to drive continued strength and muscle development.
• Phase 3: Build Maximum Growth – Combine heavy, low- and high-repetition training to recruit more muscle fibers and maximize hypertrophy.

“MAX BUILT isn’t about getting bulky or building bigger muscles,” continued Shaun T. “It’s about developing muscle density, strength and a stronger body structure. As people age, particularly after 50, strength training becomes increasingly important for maintaining muscle and supporting bone density. In fact, strength through muscle development is the fountain of youth, one of the most powerful tools we have for healthy aging, helping us stay strong, capable and resilient as we get older.”

Everything Needed to Build Muscle at Home
Designed with accessibility in mind, MAX BUILT only requires dumbbells and an adjustable bench. For best results, the program integrates BODi’s Shakeology, the all-in-one superfood and protein shake that has sold over a billion servings since its introduction. Customers also integrate the P90X Performance line of supplements, including P90X Pre-Workout, P90X Whey Protein, and P90X Creatine, to help fuel workouts, support recovery, and promote muscle growth as part of a comprehensive strength-building regimen.

“Consumers are becoming more educated about the role muscle plays in supporting long-term health, from metabolism and mobility to bone density, healthy aging and everyday strength,” said Carl Daikeler, co-founder and CEO of BODi. “We’re seeing strength training become a cornerstone of modern wellness, but we recognized that there was still a need for a simplified approach. MAX BUILT delivers exactly that, giving everyone an easy to follow, proven system to build muscle and get stronger with confidence.”

MAX BUILT is available exclusively on the BODi Fitness platform and includes 15 main program workouts, ten 10-minute sessions, a bonus core workout, alongside a workout calendar, nutrition guidance, and digital tools that help subscribers stay consistent throughout the nine-week program. To learn more, subscribe and get started, go to BODi.com.